Role Overview: We are seeking a candidate with 3-4 years of hands-on experience in managing performance marketing campaigns specifically for D2C websites. The ideal candidate should have deep expertise in Meta Ads and Google Ads, with a strong focus on website sales growth, ROAS optimization, funnel scaling, and customer acquisition profitability. This role is ideal for someone who understands numbers, performance strategy, retention marketing, and modern AI-powered marketing workflows. Location
- Phoenix Market City, Kurla W Office Starts
- 10.30am / Mon
- Fri

Job Type
- Work from Office (Non-Negotiable) Salary
- As Per Industry Standard Requirement
- Immediate Joinee

Key Responsibilities
Performance Marketing
• Plan, execute, and optimize paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Shopping, Performance Max, YouTube)
• Scale profitable campaigns while maintaining target ROAS and CAC benchmarks
• Drive website purchases, revenue growth, and conversion optimization
• Analyze funnel performance and continuously improve conversion rates
• Manage campaign budgets efficiently across multiple D2C brands D2C Growth & Analytics:
• Monitor daily campaign KPIs including:
• ROAS
• CPA/CAC
• CTR
• CPC
• Conversion Rate
• AOV
• Prepare and maintain performance reports in Google Sheets / Excel
• Build actionable insights from campaign data and recommend scaling strategies




• Coordinate with creative teams for high-converting ad creatives and hooks WhatsApp Retention Marketing
• Understanding of WhatsApp retention and CRM marketing tools
• Ability to support:
• Abandoned cart flows
• Repeat purchase campaigns
• Broadcast campaigns
• Retention automations
• Knowledge of tools like Interakt, AiSensy, WATI, or similar platforms is preferred AI & Contemporary Marketing Tools Candidate should be comfortable using AI tools for:
• Ad copy creation
• Creative ideation
• Research
• Performance analysis
• Funnel strategy
• Reporting assistance Hands-on familiarity with:
• ChatGPT
• Claude
• Madgicx is highly preferred. Required Skills &

Experience:
• 3–4 years of experience in D2C eCommerce performance marketing
• Proven experience in scaling website sales using Meta & Google Ads
• Strong understanding of ROAS optimization and media buying
• Hands-on experience with:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Sheets / Excel
• Strong analytical and reporting skills
• Good communication and ownership mindset
• Ability to work in a fast-paced agency environment Preferred

Experience:
• Experience working with skincare, fashion, wellness, or lifestyle D2C brands
• Understanding of Shopify ecosystem
• Familiarity with CRO and landing page optimization
• Experience handling monthly ad budgets above ₹5L+

📌 Sr. Executive (Mumbai)
🏢 Sqroot
📍 Mumbai