About the Role

We are looking for a results-driven, AI-savvy Digital Marketing & Growth Manager to lead and scale our digital marketing initiatives across IT services and subscription-based technology products.

The ideal candidate should have robust hands-on expertise in performance marketing, technical SEO, AI-powered marketing, AI search optimization (AEO/GEO), B2B lead generation, email marketing, content strategy, marketing automation and conversion rate optimization.

The candidate will be responsible for planning, executing, monitoring and optimizing end-to-end digital marketing activities to increase qualified website traffic, generate high-intent business leads, improve brand visibility across traditional and AI-powered search platforms, increase product demos and trial registrations, acquire customers and drive recurring subscription revenue.

A key objective of this role is to improve our company's visibility and presence across AI-powered platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews so that our company and products have a stronger chance of being discovered, mentioned and cited when potential customers search for relevant IT services and software solutions.

This is a hands-on position requiring independent execution, strategic thinking, analytical skills and measurable business outcomes.

Key Responsibilities

1. AI Search Visibility, AEO & GEO Optimization

- Develop and execute strategies to improve company and product visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews.
- Implement AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization) strategies.
- Identify industry-specific queries and questions for which our company and products should appear in AI-generated answers and recommendations.
- Optimize website content, blogs, FAQs, landing pages, comparison pages and solution-based content for AI discovery.
- Strengthen brand authority through quality backlinks, digital PR, industry publications, relevant third-party mentions and authoritative content.
- Improve entity SEO, schema markup, structured data and website content architecture.
- Monitor AI-generated brand mentions, website citations, AI referral traffic and competitor visibility.
- Conduct regular AI search visibility audits and competitor analysis.
- Develop monthly reports to measure AI search presence, citations, brand mentions and referral traffic.
- Continuously experiment with strategies to improve brand discoverability across AI-powered search platforms.

2. Performance Marketing & Paid Advertising

- Plan, execute and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads and other relevant advertising platforms.
- Conduct keyword research, audience targeting, competitor analysis and campaign planning.
- Manage advertising budgets and optimize campaigns for qualified lead generation, ROI and ROAS.
- Monitor CPC, CTR, CPL, cost per qualified lead and conversion rates.
- Set up conversion tracking using Google Tag Manager, GA4 and CRM integrations.
- Conduct A/B testing of advertisements, creatives, landing pages and campaign messaging.
- Optimize campaigns based on lead quality and business outcomes rather than clicks and impressions.

3. Technical SEO & Organic Growth

- Execute comprehensive technical, on-page and off-page SEO strategies.
- Conduct technical SEO audits and identify issues affecting crawling,



indexing and search visibility.
- Manage XML sitemaps, robots.txt, canonical tags, redirects, schema markup and internal linking.
- Improve Core Web Vitals, mobile usability, website performance and search visibility.
- Develop keyword strategies, content clusters, backlink campaigns and competitor gap analyses.
- Improve organic traffic, keyword rankings and qualified organic leads.
- Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush and Screaming Frog.
- Coordinate with developers to implement technical SEO improvements.

4. AI-Powered Marketing & Marketing Automation

- Use ChatGPT, Claude, Gemini and other AI tools for market research, competitor analysis, keyword research, content creation and campaign optimization.
- Build AI-assisted marketing workflows for prospect research, lead generation, customer segmentation and reporting.
- Implement marketing automation using n8n, HubSpot, Zoho, Odoo or equivalent platforms.
- Explore AI agents and automation opportunities to improve marketing productivity and lead qualification.
- Research and evaluate emerging AI marketing technologies.
- Use AI responsibly while maintaining content accuracy, originality and brand credibility.

5. B2B Lead Generation & SaaS Growth

- Understand company services, software products, target audiences, industry requirements and competitive positioning.
- Develop marketing funnels to convert website visitors into inquiries, qualified leads, demo bookings, trials and paying customers.
- Build demand-generation campaigns targeting relevant business decision-makers.
- Generate high-intent B2B leads through SEO, paid advertising, content marketing, LinkedIn and email campaigns.
- Improve website visitor-to-lead and lead-to-customer conversion rates.
- Develop customer onboarding, lead nurturing, remarketing, retention and upselling campaigns.
- Collaborate with sales and product teams to improve lead quality, customer acquisition and recurring revenue.

6. Email Marketing & Lead Nurturing

- Plan and execute email marketing campaigns, newsletters, drip campaigns and automated lead-nurturing sequences.
- Manage email segmentation, personalization, scheduling and database management.
- Optimize subject lines, email content, CTAs and deliverability.
- Monitor open rates, click-through rates, bounce rates and conversion rates.
- Maintain email authentication, consent and unsubscribe compliance.
- Work with platforms such as Brevo, Mailchimp, HubSpot and Zoho.

7. Content Marketing & Demand Generation

- Develop content strategies aligned with business goals, customer pain points and the buyer journey.
- Manage SEO blogs, landing pages, case studies, whitepapers, comparison pages, product explainers and industry insights.
- Create conversion-focused content for websites, LinkedIn, email campaigns and other digital channels.
- Conduct competitor research and identify new market segments and acquisition opportunities.
- Strengthen brand positioning, thought leadership and online authority.




- Use AI tools for content research and production while maintaining accuracy, originality and quality.

8. Website Optimization & Conversion Rate Optimization

- Optimize landing pages, website forms, CTAs, lead magnets and demo-booking journeys.
- Analyze website visitor behavior and identify conversion improvement opportunities.
- Conduct A/B testing of landing pages, messaging, forms and CTAs.
- Coordinate with design and development teams to implement website improvements.
- Monitor website performance, traffic sources, engagement and conversion funnels.

9. Analytics, Reporting & CRM Management

- Prepare weekly and monthly marketing performance reports and dashboards.
- Track organic traffic, keyword visibility, MQLs, SQLs, qualified leads, pipeline contribution and CAC.
- Monitor campaign performance, attribution, conversion funnels and marketing ROI.
- Manage UTM tracking, campaign tagging and CRM lead-source mapping.
- Use GA4, Google Tag Manager, Google Search Console, Looker Studio and CRM reporting tools.
- Analyze marketing data and recommend measurable improvements.

Required Skills & Qualifications

- 46 years of hands-on digital marketing experience, preferably in B2B SaaS, IT services or technology businesses.
- Strong practical experience in Google Ads and LinkedIn Ads.
- Excellent understanding of technical SEO, on-page SEO and off-page SEO.
- Practical understanding or implementation experience in AEO, GEO, LLMO and AI search optimization.
- Experience using ChatGPT, Claude, Gemini and AI-powered marketing tools.
- Experience in B2B lead generation and performance marketing.
- Working knowledge of n8n, HubSpot, Zoho, Odoo or equivalent marketing automation and CRM platforms.
- Experience in email marketing, lead nurturing and marketing automation.
- Strong knowledge of GA4, Google Tag Manager and Google Search Console.
- Experience with Ahrefs, SEMrush, Screaming Frog or equivalent SEO tools.
- Strong analytical, communication, copywriting and problem-solving skills.
- Ability to independently manage campaigns and coordinate with sales, design and development teams.
- Understanding of how marketing activities contribute to qualified leads, customer acquisition and revenue.

Preferred Qualifications

- Experience growing B2B SaaS or subscription-based products.
- Experience in international digital marketing and lead generation.
- Knowledge of Account-Based Marketing (ABM).
- Experience with AI search visibility monitoring and optimization.
- Understanding of lead scoring, attribution models and marketing funnels.
- Experience managing multiple websites and international SEO campaigns.
- Experience building no-code automation workflows and AI agents.

Key Performance Indicators (KPIs)

Performance will be evaluated through measurable improvements in:

1. Qualified organic traffic and traditional search visibility.
2. AI search visibility, relevant brand mentions and website citations.
3. AI referral traffic and AI-driven qualified inquiries.
4. Number and quality of marketing-qualified leads (MQLs).
5. Cost per lead and cost per qualified lead.
6. Paid campaign conversion rates and ROAS.
7. Website visitor-to-lead and landing-page conversion rates.
8. Email engagement and lead-nurturing performance.
9. MQL-to-SQL conversion rate.
10. Demo bookings, trial registrations and customer acquisition.
11. Marketing-influenced pipeline and subscription revenue.
12. Marketing automation efficiency and reporting accuracy.

📌 Digital Marketing Specialist (New Delhi)
🏢 Export Genius
📍 New Delhi