Job Description

Digital Marketing Specialist

Experience: 3-6 Years
Location: Mumbai
Department: Digital Marketing

Job Overview

We are looking for a creative, result-oriented, and experienced Digital Marketing Specialist to manage and grow our digital presence across various social media platforms.

The ideal candidate should have hands-on experience in social media strategy, content planning, campaign management, digital advertising, and performance analysis.

Key Responsibilities

1. Social Media Management

- Manage and grow social media accounts, including Instagram, LinkedIn, YouTube, and other relevant platforms.
- Develop and execute effective social media strategies to increase brand awareness, engagement, followers, and lead generation.
- Create monthly social media calendars and plan regular posts, reels, stories, and other engaging content.
- Monitor social media trends, audience behaviour, and competitor activities.
- Manage community engagement by responding to comments, messages, and audience queries.

2. Content Planning & Creation

- Develop creative ideas for social media posts, reels, videos, and campaigns.
- Coordinate with graphic designers, video editors, and content creators.
- Write engaging captions, social media copies, and creative content.

3. Digital Marketing & Paid Campaigns

- Plan, execute, and monitor paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
- Optimize campaigns to improve reach, engagement, website traffic, and lead generation.
- Manage advertising budgets and monitor campaign performance.
- Conduct audience targeting, retargeting, and A/B testing.

4. Analytics & Performance Reporting





- Track and analyse social media and digital marketing performance.
- Prepare weekly and monthly reports covering reach, impressions, engagement, followers, leads, and conversions.
- Identify opportunities to improve campaign performance and ROI.
- Use insights and analytics to refine marketing strategies.

5. SEO & Website Coordination

- Basic understanding of SEO, keyword research, and website optimization.
- Coordinate website content updates, blogs, and landing pages.
- Support overall digital marketing initiatives to improve online visibility.

Required Skills & Qualifications

- 36 years of hands-on experience in Digital Marketing and Social Media Management.
- Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Experience in Meta Business Suite and Meta Ads Manager.
- Working knowledge of Google Ads and Google Analytics 4.
- Valuable content writing, copywriting, and communication skills.
- Knowledge of Canva, Photoshop, or other creative tools.
- Understanding of social media algorithms, trends, hashtags, and engagement strategies.

Preferred Candidate Profile

- Creative thinker with a strong understanding of digital marketing trends.
- Self-motivated and proactive in bringing new marketing ideas.
- Data-driven approach with a focus on measurable results.
- Ability to work independently as well as coordinate with internal teams.
- Candidates with experience in managing brand social media accounts and paid campaigns will be preferred.

Key Performance Indicators (KPIs)

- Social media growth and engagement.
- Quality and consistency of content.
- Lead generation and conversion performance.
- Paid campaign ROI and cost per lead.
- Website traffic and digital brand visibility.

📌 Digital Marketing Strategist (Mumbai)
🏢 Magpie Global
📍 Mumbai