Role & responsibilities

1. Generative AI Optimization (GEO) & SEO
- Define and execute strategies for Generative AI Optimization (GEO) to ensure the company appears correctly and prominently in AI-driven answer engines (ChatGPT, Gemini, Copilot, Perplexity).
- Maintain company fact sheets, structured data (schema.org), FAQs, and authoritative content to reduce inaccuracies and increase citations.
- Manage end-to-end SEO, including on-page optimization, keyword strategy, link building, and technical health.

- Partner & Ecosystem Marketing

- Build co-marketing campaigns with OEMs, resellers, system integrators, and ISVs.
- Develop joint solution briefs, case studies, webinars, and event strategies.
- Track and report partner-sourced pipeline and ROI on marketing development funds (MDF).

- Demand Generation & Integrated Campaigns

- Plan and execute multi-channel campaigns across Google Ads, LinkedIn, email, retargeting, webinars, and expos.
- Align campaigns with BFSI, defense, telecom, and critical infrastructure audiences.
- Own website conversion rate optimization (CRO), landing pages, and inbound lead conversion.

- Product & Solution Marketing

- Translate complex cybersecurity and cryptographic innovations into compelling product positioning and messaging.
- Create sales enablement materials, including one-pagers, presentations, battlecards, and industry-specific narratives.
- Support product launches with coordinated go-to-market (GTM) plans.

- Developer & Community Marketing

- Collaborate with product teams to produce SDK documentation, tutorials,



and technical blogs.
- Drive developer community engagement through webinars, hackathons, and developer newsletters.

- Content, PR & Social Media

- Drive thought leadership through blogs, articles, whitepapers, videos, and analyst engagement.
- Own the social media calendar and highlight company achievements, awards, and industry recognition.
- Manage PR efforts to secure coverage in CIO and technology publications.

- Marketing Operations & Analytics

- Manage marketing budgets, campaigns, and external agencies/vendors.
- Own funnel analytics, including MQL-to-SQL conversion, SEO/GEO share of voice, CAC/MQL, and partner-sourced pipeline.
- Ensure marketing automation platforms (HubSpot/Marketo), UTM tracking, and dashboards are effectively managed.

Preferred candidate profile

- 46 years of experience in B2B technology marketing (SaaS, cybersecurity, or enterprise software).
- Proven track record in SEO and working knowledge of GEO (Generative AI Optimization).
- Experience in partner marketing and enterprise demand generation.
- Ability to create content for both technical (developers, security architects) and business (CIOs, CISOs, regulators) audiences.
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, Google Analytics 4, and SEMrush/Ahrefs. Knowledge of Looker and Google Tag Manager would be an added advantage.
- Excellent written and verbal communication skills.
- Self-starter with the ability to manage multiple campaigns, deadlines, and stakeholders.

📌 IT Marketing Manager - Pune
🏢 F&F Consulting Services
📍 Pune