- Develop and execute consumer research strategies to inform marketing campaigns, product development, and brand positioning.
- Collaborate with cross-functional teams to identify key consumer insights and develop actionable recommendations for business growth.
- Conduct qualitative and quantitative research using various methods such as focus groups, surveys, interviews, etc. to gather data on consumer behavior, preferences, and pain points.
- Analyze data from multiple sources (e.g., secondary research) to create comprehensive reports that provide valuable insights into the target audience's needs and motivations.
Job Requirements :
- 7-11 years of experience in consumer research or a related field (marketing intelligence).
- Solid understanding of project management principles and ability to manage multiple projects simultaneously.
- Excellent presentation skills with the ability to effectively communicate complex findings through clear written reports and compelling presentations.