Product Marketing Manager

Were looking for a strategic, creatively driven marketer who can connect product propositions with consumer insights, culture and compelling communication. Someone who combines strong marketing fundamentals with a digital-first mindset and can take ideas from strategy to execution.

Experience: 4+ years

What You'll Do

- Product Marketing & Strategy: Develop product positioning, value propositions, communication strategies and go-to-market plans aligned with business objectives.
- Integrated Campaign Management: Lead campaigns end-to-end, from strategic planning and creative development to execution and performance evaluation.
- Content & Customer Experience Communication: Develop engaging, consumer-first content across digital touchpoints, review and refine customer experience (CX) communication for clarity and relevance, and drive campaigns around key customer journeys and experiences.
- Creative & Trendspotting: Identify emerging trends, cultural conversations and new-age content formats to build relevant, innovative brand campaigns.
- Content Production: Drive video content development, including scripting, shoot planning,



creator collaborations and coordination with production teams.
- Cross-functional Collaboration: Work closely with product, business, creative and agency teams to translate business requirements into impactful consumer-facing communication.
- Consumer & Competitive Insights: Leverage consumer behaviour, market trends and competitor intelligence to identify opportunities for differentiation and growth.

What Were Looking For

- 4+ years of experience in product marketing, integrated marketing, brand strategy or digital marketing
- Experience in either a creative agency, digital-first business, FMCG, E-commerce or Tech
- Strong understanding of product positioning, campaign strategy, content development and go-to-market execution.
- A knack for creativity, storytelling, trendspotting and culturally relevant communication.
- Hands-on experience with video shoots, content production, social media campaigns or creator collaborations.
- Robust communication, stakeholder management and project management skills, with the ability to balance strategic thinking and execution.

📌 Product Marketing Manager (Mumbai)
🏢 Kotak Mahindra Bank
📍 Mumbai