- Job Title: Area Sales Manager – Government Business
- - Company Name: Transasia Bio-Medicals Ltd.
- Location: Delhi
- Experience: 4–8 Years
- CTC: Up to 20 LPA
- Department: Sales & Business Development
- Industry: IVD / Healthcare Diagnostics
- - Job Summary
- - We are looking for an experienced and result-oriented Area Sales Manager to drive government business and sales activities in the healthcare diagnostics segment. The candidate must have relevant experience in the IVD/Diagnostics industry, solid knowledge of government tenders and GeM (Government e-Marketplace), and the ability to develop business with government hospitals, medical colleges and healthcare institutions.
- - Key Responsibilities
- - - Develop and execute sales strategies to achieve government business targets in the assigned territory.
- - Identify and develop business opportunities with government hospitals, medical colleges, AIIMS, CGHS and other government healthcare institutions.
- - Manage government tenders, including tender identification, documentation, submission and follow-ups.
- - Handle GeM portal activities, including product listing, bid participation, order processing and order management.
- - Build and maintain relationships with government officials, procurement departments and key decision-makers.
- - Drive sales of IVD diagnostic instruments, reagents, kits and other diagnostic products.
- - Coordinate with technical, application, service and logistics teams.
- - Monitor competitor activities, market trends and government procurement opportunities.




- - Ensure timely follow-up on quotations, purchase orders and payments.
- - Achieve assigned sales targets and ensure sustainable business growth.
- - Required Qualifications & Experience
- - - Graduate/Postgraduate in Science, Life Sciences, Biotechnology, Medical Laboratory Technology or a relevant field.
- - 4–8 years of experience in Sales/Business Development, preferably in the IVD or Diagnostic industry.
- - Prior experience handling Government Business is mandatory.
- - Hands-on experience with GeM portal and government tender management is highly preferred.
- - Experience dealing with government hospitals, medical colleges, AIIMS, CGHS and other public healthcare institutions.
- - Good understanding of government procurement procedures, tender documentation and bidding processes.
- - Required Skills
- - - Government Sales and Business Development.
- - Practical knowledge of GeM portal operations.
- - Government Tender Management.
- - Institutional Sales.
- - Strong communication, negotiation and relationship-management skills.
- - Territory management and target achievement.
- - Willingness to travel within the assigned territory.
- - Preferred Candidate Profile
- - - Candidates currently working with IVD, Diagnostic or Medical Equipment companies.
- - Proven track record in Government Business.
- - Strong exposure to GeM bidding, government tenders and institutional sales.
- - Existing professional relationships within government healthcare institutions will be an added advantage.

📌 Area Sales Manager (New Delhi)
🏢 Transasia Bio-Medicals
📍 New Delhi