Role: Digital Marketing Manager Seniority Level: Senior Preferred Education: Marketing degree or MBA Required Experience: 5+ years (hands-on)
Responsibilities
- Own end-to-end B2B digital marketing for two brands, driving qualified inbound leads through SEO, paid campaigns, email newsletters, and trade-show activities.
- Create and optimise website content, product pages, case studies, and collateral (brochures, catalogs) using design tools and the company CMS.
- Plan, execute and continuously optimise paid media on Google, LinkedIn and Meta, managing budgets, ad copy, landing pages and performance reporting.
- Track lead sources, maintain dashboards of inquiries, cost-per-lead and conversion metrics, and ensure timely hand-off to the sales team.
Must-Have Skills/Technologies
- SEO (keyword research, on-page technical optimisation)
- Google Search Console
- Google Analytics (GA4)
- Google Ads
- WordPress (CMS)
- Email Marketing (Mailchimp or equivalent)
- Adobe Creative Suite
- CRM (Zoho, HubSpot, or Pipedrive)
- International SEO / Export marketing
Must-Have Soft Skills/Technologies
- Excellent written English and content creation ability
- Strong ownership and ability to work independently
- Multitasking and priority-management across two brands
- Analytical mindset for measuring and reporting lead performance
Good-to-Have Soft Skills/Technologies
- Creative thinking for brand positioning and collateral design
- Collaborative teamwork with freelancers, agencies and internal stakeholders
- Adaptability to rapid-changing market demands
- Strategic planning for exhibitions and trade shows
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Digital Marketing Manager (Ahmedabad)
🏢 Matangi Industries
📍 Ahmedabad
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