Job Description Abbydraw Designs & Branding Agency is looking for a skilled Performance Marketing Manager who can independently plan, execute and optimize digital advertising campaigns to generate quality leads and business results for our clients.
Key Responsibilities
- Plan and manage Meta Ads (Facebook & Instagram).
- Manage Google Ads campaigns (Search, Display & YouTube).
- Execute lead generation, engagement and conversion campaigns.
- Research target audiences and develop advertising strategies.
- Monitor and optimize campaign performance and budgets.
- Analyze CPC, CPM, CTR, CPL, CPA and ROAS.
- Perform A/B testing of ad creatives, audiences and campaigns.
- Coordinate with designers and content creators for ad creatives.
- Prepare weekly and monthly campaign performance reports.
- Manage multiple client accounts and advertising campaigns.
Required Skills
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong knowledge of lead generation and performance marketing.
- Understanding of Google Analytics 4, Meta Pixel and conversion tracking.
- Excellent analytical and problem-solving skills.
- Knowledge of campaign budgeting and optimization.
- Positive communication and client-handling skills.
Candidate Requirements
- 2–4 years of relevant experience.
- Practical experience managing paid advertising campaigns.
- Ability to handle multiple projects independently.