Roles & ResponsibilitiesMeta Ads Management:

1. Plan, launch, manage and optimize Facebook and Instagram advertising campaigns.
2. Google Ads Management: Run Google Search, Display, YouTube and other relevant advertising campaigns.
3. Lead Generation: Generate quality leads for book publishing, writing, podcast and other company services.
4. Campaign Strategy: Develop performance marketing strategies based on business goals, target audiences and budgets.
5. Ad Creatives & Copy: Coordinate with the creative and content teams to develop attractive ad creatives, hooks, headlines and ad copies.
6. Landing Page Optimization: Monitor landing pages, forms, conversion rates and user experience to improve lead conversion.
7. Budget Management: Plan and manage advertising budgets while maintaining cost efficiency.
8. Lead Quality Monitoring: Track lead quality, coordinate with the sales team and improve campaign targeting based on feedback.
9. Analytics & Reporting: Monitor CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates.
10. A/B Testing: Test different audiences, creatives, ad copies, campaigns and landing pages.
11. Retargeting: Create remarketing campaigns to target website visitors, existing leads and potential customers.
12. ROI Optimization:



Focus on generating profitable business rather than just increasing clicks, impressions or leads.

3. Required SkillsMeta Ads Manager

- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Pixel & Conversion Tracking
- Landing Page & Funnel Optimization
- A/B Testing
- Excel / Google Sheets
- Marketing Analytics
- Copywriting and Creative Strategy

4. Daily ResponsibilitiesCheck all active advertising campaigns.

- Monitor daily spending and campaign performance.
- Analyze leads and their quality.
- Optimize underperforming campaigns.
- Coordinate with the sales and creative teams.
- Share daily performance reports with management.
- Identify recent opportunities to improve conversions.
- 5. Important ExpectationsFocus on business revenue, not just leads and clicks.
- No unnecessary advertising expenditure.
- Maintain transparency in campaign reporting.
- Take responsibility for campaign performance.
- Identify problems and provide actionable solutions.
- Ensure proper tracking of every campaign.

Key Expectation

A Performance Marketer is responsible for the complete marketing equation:

Offer → Hook → Creative → Copy → Campaign → Landing Page → Lead Quality → Sales → Revenue → ROI

📌 Performance Marketer (Noida)
🏢 M/S Truth And Social Publication
📍 Noida