Company Description Cheryl Enterprises Pvt. Ltd. is a diversified business group with a legacy dating back to 1990, operating across distribution, experience-led retail, and commercial real estate leasing. With a turnover of 450 Cr+ in FY 2024–25, Cheryl has become one of Kerala’s most reliable partners for leading Indian and global brands.

The business has expanded from a single Jaquar dealership into a multi-state operation across Kerala, Karnataka, Gujarat, and Maharashtra, supported by extensive warehousing, in-house logistics, and scalable systems. Its verticals span building materials and home solutions distribution, premium appliance and kitchen retail, and strategic commercial properties leased to national and regional chains. Backed by 30+ years of industry insight and strong trade relationships, Cheryl is recognized for excellence, impact, and long-term value creation.

Role Description The STATE HEAD – AP/Telangana will lead Cheryl India’s business operations in the region, with a focus on driving sales growth, profitability, and market expansion. This full-time, on-site role is based in Vijayawada and involves overseeing distribution and retail performance, managing key accounts, and building strong relationships with trade partners, brands, and channel stakeholders. The role includes setting and monitoring state-level targets, reviewing financial and operational performance, and ensuring compliance with company policies and local regulations.

The State

Head will guide and develop regional teams, streamline processes, and coordinate with corporate leadership to execute strategic initiatives and new business opportunities. Regular market visits, competitor analysis,



and reporting to senior management will be core parts of the day-to-day responsibilities.

Duties and Responsibilities:

- Achieve state-level revenue targets across Brand Stores, Kitchen Dealers, and Projects.
- Develop and execute state sales plans aligned to regional and national targets.
- Conduct accurate state-level sales forecasting and submit rolling forecasts to the Regional Head.
- Ensure alignment between demand forecasts and inventory availability within the state.
- Drive productivity improvement initiatives for Brand Stores (partner stores).
- Ensure adherence to Brand Store customer experience standards and commercial guidelines.
- Identify and recommend recent Brand Store locations based on market potential and city mapping.
- Drive Kitchen Dealer appointment, onboarding, and performance management.
- Conduct territory mapping and fill channel gaps.
- Ensure strict pricing discipline and prevent discount leakage in the market.
- Drive development of specifier ecosystem including architects, interior designers, and modular kitchen partners.
- Build and maintain strong relationships with key developers and project stakeholders.
- Review state receivables and ensure disciplined collections in coordination with Finance.
- Monitor credit exposure of dealers and escalate risks proactively.
- Coordinate with Supply Chain to resolve delivery issues and last-mile bottlenecks.
- Conduct regular performance reviews with BS/KD Executives and field teams.
- Identify underperforming accounts and implement corrective action plans.
- Provide market intelligence on competition, pricing trends, and consumer demand.
- Ensure CRM adoption and maintain accurate sales and pipeline reporting.
- Lead recruitment, onboarding, and development of state sales resources.

📌 STATE HEAD - AP/TELANGANA (Vijayawada)
🏢 Cheryl India
📍 Vijayawada