WE'RE HIRING!

Social Media & Content Marketing Specialist

- Company: Action Tour Guide
- Location: Marol, Andheri East, Mumbai
- Experience: 3–5 Years
- Working Hours: 12 PM – 9 PM IST
- Work Mode: Full time | Work from Office (No Remote/Hybrid)

About Action Tour Guide (www.actiontourguide.com)

- Action Tour Guide is a growing US-based travel technology company offering GPS-powered, self-guided audio tours across national parks, scenic drives, historic landmarks, and popular travel destinations worldwide.
- With 200+ tours and over 2 million travelers using our tours annually, we help people explore the world independently through engaging storytelling, GPS-based navigation, and offline access.

About the Role

- We're looking for a creative, hands-on Social Media & Content Marketing Specialist to grow our social media presence and engage travelers across the US market.
- Social media will be your primary responsibility. You'll own content planning, creative ideas, publishing, engagement, and organic growth across our social platforms.
- You'll also contribute to YouTube content, newsletter research, subscription promotions, and other marketing initiatives.
- We're looking for someone who can think creatively, understand what engages audiences, and independently turn ideas into high-performing content.

Key Responsibilities

1. Social Media Management & Growth

- Manage daily social media activities across Instagram, Facebook, YouTube, and other relevant platforms.
- Plan and execute monthly content calendars aligned with US travel seasons, destinations, and campaigns.
- Create engaging posts, reels, carousels, stories, and short-form video content.
- Write compelling captions, hooks, headlines, and calls to action for American audiences.
- Identify trending topics, viral content formats, and opportunities relevant to US travelers.
- Research competitor social media strategies and recommend fresh content ideas.
- Collaborate with designers and video editors to develop high-quality creatives.




- Manage comments, audience interactions, and community engagement.
- Repurpose existing tour stories, blogs, reviews, and destination content into social media posts.
- Plan organic social media campaigns to promote tours, bundles, and Action+ subscriptions.
- Track reach, engagement, follower growth, video views, clicks, and other performance metrics.
- Continuously improve content based on analytics and audience response.

2. YouTube Content & Video Marketing

- Research interesting video topics around US national parks, road trips, cities, and travel experiences.
- Develop video ideas, scripts, titles, descriptions, and creative briefs.
- Coordinate with video editors for YouTube videos and Shorts.
- Optimize video titles, thumbnails, and descriptions to improve visibility.
- Identify opportunities to repurpose long-form videos into Shorts and social media reels.

3. Newsletters & Email Marketing Support

- Research US travel trends, seasonal destinations, events, and stories for newsletters.
- Suggest engaging newsletter topics for existing and potential customers.
- Draft newsletter copy, subject lines, and promotional messages.
- Coordinate content and creatives for email campaigns.

4. Other Marketing Content

- Create social media and promotional content for our all-access audio tour subscription.
- Support campaigns for new tour launches, bundles, special offers, and seasonal promotions.
- Write short marketing copy for banners, promotional creatives, and other campaign materials.
- Assist with research and content development for other marketing initiatives.

Required Skills & Experience





- 3–5 years of hands-on experience in Social Media Marketing.
- Proven experience independently handling social media accounts for consumer-facing brands.
- Strong understanding of Instagram, Facebook, YouTube, Reels, and Shorts.
- Excellent written English, with the ability to create natural, engaging content for American audiences.
- Strong creative thinking, storytelling, copywriting, and research skills.
- Experience developing content calendars and executing social media campaigns.
- Ability to create engaging social content and coordinate effectively with designers and video editors.
- Working knowledge of Canva, CapCut, Meta Business Suite, YouTube Studio, and social media scheduling tools.
- Experience using analytics to improve content performance.
- Strong organisational skills and the ability to manage multiple deadlines independently.

Why Join Action Tour Guide?

- Global Reach: Create content for a travel platform serving 2M+ travelers annually.
- US Market Exposure: Build your expertise in marketing to American travelers.
- Creative Freedom: Experiment with new ideas, trends, storytelling formats, and campaigns.
- Exciting Content: Work with national parks, scenic drives, historic destinations, and fascinating travel stories.
- Career Growth: Expand your skills across social media, video marketing, and international content marketing.

Who We're Looking For

- We're looking for someone who lives and breathes social media, understands what makes people stop scrolling, and can turn travel inspiration into engaging content.
- You should be creative, proactive, organised, and comfortable taking ownership of social media execution and results.

This is a hands-on, mid-level individual contributor role—not a people-management position.

We're not looking for someone who only schedules posts. We want someone who can research, create, execute, analyse, and continuously improve.

📌 Social Media & Content Marketing Specialist (3-5 years experience) (Mumbai)
🏢 Action Tour Guide
📍 Mumbai