Company Description Zegment Data Labs designs and develops modern software solutions that help businesses simplify operations, improve productivity, and drive digital transformation. The company specializes in scalable SaaS products, custom business applications, and enterprise software for organizations across diverse industries. By combining modern technologies with practical business insight, Zegment Data Labs delivers secure, reliable, and user-friendly solutions.

Its services span SaaS platforms, custom web and mobile applications, enterprise systems such as ERP and CRM, cloud and API development, business intelligence, and software consulting. The mission is to empower businesses with innovative and scalable software that improves decision-making and creates long-term value.

Role Description The Marketing Specialist will support Zegment Data Labs in promoting its software solutions and services through targeted marketing initiatives. This contract, in office role based in Kerala, India includes planning and executing marketing campaigns, conducting market research, and supporting sales with marketing materials and lead-generation activities.

The Marketing

Specialist will develop and refine marketing strategies, create content for digital channels, and help maintain consistent brand messaging across campaigns and customer touchpoints.



Day-to-day responsibilities include coordinating with cross-functional teams, monitoring campaign performance, engaging with prospects and customers, and providing feedback to enhance positioning and outreach efforts. The role also involves contributing to customer service initiatives to strengthen relationships and support long-term client success.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to interact effectively with prospects, clients, and internal teams.
- Candidates should possess Market Research skills to analyze industry trends, competitors, and customer needs.
- Candidates should possess Marketing Strategy skills to plan, execute, and optimize marketing campaigns.
- Candidates should possess Sales support capabilities to assist in lead generation, outreach, and follow-up activities.
- Experience with digital marketing channels (social media, email, web), basic analytics tools, and CRM systems is beneficial.
- Ability to work on-site in Kerala, India, manage multiple projects, and collaborate in a team-oriented environment.
- A degree or diploma in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.

📌 Marketing Specialist (Kerala)
🏢 Zegment Data Labs
📍 Kerala