MarComm Executive – Brand & Communication

Company: MYFM – Radio Division of DB Corp. Ltd.
Location: Chandigarh
Department: Brand & Communication

Job Summary

MYFM is looking for a creative and execution-oriented MarComm Executive to manage brand communication, on-ground events, brand promotions, and ATL/BTL marketing activities for the Chandigarh station.

The ideal candidate should have a strong understanding of brand promotion, event execution, advertising campaigns, and vendor coordination, along with the ability to develop and implement effective marketing initiatives.

Key Responsibilities

- Plan, manage, and execute events and on-ground brand activation activities for the station.
- Develop and implement brand communication and positioning strategies.
- Conceptualise and execute ATL, BTL, and integrated marketing campaigns.
- Plan and execute effective online and offline advertising campaigns.
- Identify and close barter partnerships and promotional tie-ups.
- Manage vendors, agencies, and external partners for campaign execution.
- Drive brand-building and promotional activities to enhance brand visibility.




- Coordinate with designers and illustrators to develop campaign creatives and marketing collaterals.
- Ensure smooth execution of marketing activities within defined timelines.

Required Skills & Qualifications

- Bachelor's degree in any discipline is mandatory.
- MBA in Marketing will be preferred.
- Experience or exposure in Marketing Communications, Brand Promotion, Event Management, Advertising, or Brand Activation.
- Strong understanding of ATL, BTL, and on-ground promotional activities.
- Good communication, coordination, negotiation, and execution skills.
- Ability to plan and execute periodic online and offline marketing campaigns.
- Strong vendor management and relationship-building skills.

Preferred Industry Background

Candidates from the following industries will be preferred:

- Radio and Media
- Advertising and Marketing Agencies
- Event Management and Brand Activation
- Digital and Integrated Marketing

Interested candidates can apply through Indeed.

Pay: ₹600,000.00 - ₹700,000.00 per year

Advantages:

- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off

Work Location: In person

📌 Marcom Executive (Chandigarh)
🏢 MYFM-Dainik Bhaskar
📍 Chandigarh