Role overview We're looking for a hands-on, data-driven PPC Expert to lead, optimize, and scale paid campaigns across Google and Meta for high-budget eCommerce and SaaS clients. You will own campaign performance end-to-end, from strategy and execution to reporting and stakeholder communication, while managing timelines and deliverables across concurrent client accounts.

What you'll do :

- Strategy & AI-powered campaign execution:_ Plan and execute paid media strategies across Google Search, Display, Shopping, Performance Max (PMax), YouTube, and remarketing. Leverage AI-powered tools for predictive bidding, ad copywriting, and creative testing. Lead paid media activity across Google, Facebook, Instagram, and TikTok.
- Performance analysis & optimisation:_ Analyze campaign performance using GA4 and Meta Events Manager; identify growth drivers and fix conversion leaks. Run continuous A/B tests on creatives, audiences, and landing pages to improve ROAS, CTR, and CPA. Manage product feeds, bidding structures, and catalog campaigns for Google Shopping and PMax.
- Budget & spend management:_ Manage multi-client PPC budgets and profitably scale ad spend while protecting ROI and ACoS. Allocate spend dynamically across channels based on real-time performance signals. Leverage Amazon Marketing Services (AMS) and other eCommerce ad platforms to grow client sales.
- Project management & cross-team collaboration:_ Manage multiple client campaigns simultaneously — owning timelines, priorities, and deliverables across concurrent projects. Coordinate with creative, UX,



and development teams to align ad creatives with landing page experiences. Use project management tools (e.g. Jira, Trello, or similar) to track campaign milestones and maintain delivery standards.
- Reporting & client communication:_ Produce clear, actionable performance reports via Looker Studio and AI reporting tools. Translate complex metrics (ROAS, CPA, ACoS, CTR) into strategic insights for clients and senior management. Communicate proactively with clients — managing expectations, presenting results, and driving alignment on strategy.

What we're looking for Experience: 3+ years managing paid search and social campaigns across Google Ads and Meta Business Suite.

Platform expertise: Google Ads (Search, PMax, Shopping, YouTube), Meta Ads Manager, GA4, GTM — all hands-on.

Communication: Fluent, qualified English — written and verbal. Confident presenting strategy and results to clients and stakeholders.

Project management: Proven ability to juggle multiple accounts and deadlines. Comfortable with PM tools and structured workflows.

Analytical mindset: Obsessive focus on KPIs, ROAS, and ROI. Degree in Marketing, Business, or related field preferred.

Bonus skills: TikTok Ads, Snapchat Ads, programmatic advertising, or Amazon AMS experience is a strong plus.

Pay: ₹900,000.00 - ₹1,800,000.00 per year

Benefits :

- Leave encashment
- Paid sick time
- Paid time off

Experience :

- Google Ad Manager: 1 year (preferred)

Location :

- Ahmedabad, Gujarat (required)

Work Location: In person

📌 Google Ads & Meta Ads Specialist Paid Media & Performance Marketing (Ahmedabad)
🏢 Store Transform
📍 Ahmedabad