Key Responsibilities

1. Field Operations & Team Leadership

- Take overall responsibility for Oorja's Pay-Per-Use (PPU) field operations model across all current districts (Bahraich, Barabanki, Sitapur, Hardoi, Lakhimpur, Lucknow) and new locations as the company expands across Eastern and Western Uttar Pradesh and beyond; serve as the primary operational bridge between the remote Head Office and field teams, working in close partnership with the Field Operations Manager.
- Directly line-manage team leaders across Business Development, Customer Success, Engineering, and Farmer Advisory; hold each function accountable to clear performance targets while investing actively in the development of your direct reports and the wider field team.
- Conduct regular site visits across all operational districts; build and maintain a genuine, hands on understanding of field realities: solar asset performance, customer behaviour, team dynamics, and local partnership health.
- Business Development : Lead site identification and demand analysis; set and track annual deployment targets; manage risk to ensure assets are deployed in high-demand, financially viable locations that generate strong recurring revenues; design and oversee community outreach and customer acquisition campaigns; use field data to push underperforming sites to target utilisation levels; lead expansion into new districts, states and, in time, new countries.
- Customer Success : Own the customer engagement, retention, and revenue cycle; ensure payment collections are timely and accurate, payment pendency is actively managed and minimised, and that asset utilisation rates meet targets; ensure customer complaints and technical faults are logged, escalated, and resolved promptly; use customer feedback systematically to drive service improvement and reduce churn.




- Engineering :Hardware: Oversee procurement of solar equipment and components; manage vendor partnerships, negotiate rates, payment terms, and warranties; plan procurement cycles in alignment with deployment targets; ensure accurate warehouse management and inventory reporting; oversee routine and preventative maintenance, fault resolution, and warranty claim management to maximise asset uptime. Software & Digitisation: Drive the digitisation of field operations, including app-based payment collection, digital billing and reporting systems, and the integration of remote monitoring infrastructure for pump performance tracking, preventive maintenance, and carbon credit (D-REC) reporting; ensure software tools are adopted by field teams and that data generated is used for operational decision-making.
- Farmer Advisory : Oversee the delivery of Climate-Smart Farm Advisory services across lower performing sites; ensure training and field workshops are delivered as planned; develop recent strategies and interventions to increase third-season crop adoption, promote crop diversification, and further reduce farmers' input costs; liaise with local government agencies, research institutions, and market partners to design and implement a market linkage strategy that increases farmer income and deepens engagement with Oorja's services.
- Ensure all company assets: solar equipment, field offices, premises,



and warehouses are maintained to high standards; enforce insurance, risk management, and asset protection protocols consistently across all sites; take prompt, appropriate action in the event of theft, vandalism, or equipment failure.
- Establish, standardise, and enforce Standard Operating Procedures across all field offices to maintain efficiency, safety, and quality as the organisation scales into new and more diverse operational contexts.
- Champion cross-functional collaboration across Business Development, Customer Success, Engineering, and Farmer Advisory, ensuring all teams operate as a cohesive unit working toward shared targets

2. Business Model Innovation & Revenue Diversification

- Take ownership of Oorja's business model evolution; design, resource, and run structured pilots to test variations of the Pay-Per-Use model that improve its economics, broaden its customer base, and make it deployable in new geographies; including full-time operator models, equipment rental models, and tariff flexibility structures tailored to different cropping patterns, water table conditions, and farmer income profiles.
- Translate pilot learnings into scalable operational frameworks; establish clear evaluation criteria for each model variant and use data to decide what to standardise, iterate, or discontinue.

3. Strategy & Institutional Fundraising

- Serve as a genuine and active member of Oorja's CXO team; contribute to long-term strategic planning, organisational direction-setting, and board-level governance alongside the CEO, bringing operational intelligence and external perspective in equal measure.
- Co-develop and execute Oorja's fundraising strategy, with a specific focus on blended

📌 Chief Operating Officer (Coo) (Lucknow)
🏢 Oorja Development Solutions India
📍 Lucknow