Job Summary : Key Responsibilities : Google Ads & Facebook Ads Management

- Create, manage, and optimize high-performing lead generation campaigns on Google Ads & Facebook Ads.
- Conduct in-depth audience research to target the right users and maximize conversion rates.
- Set up and manage Google Search, Display, Performance Max, and YouTube Ads for lead generation.
- Run and optimize Facebook & Instagram lead generation campaigns using custom and lookalike audiences.

Campaign Strategy & Execution

- Develop data-driven advertising strategies tailored to business objectives.
- Conduct A/B testing on ad copies, creatives, and landing pages to improve performance.
- Optimize ad spend, targeting, and bidding strategies to achieve the best cost per lead (CPL).
- Implement remarketing/retargeting strategies to nurture leads through the sales funnel.

Performance Tracking & Reporting

- Monitor key performance metrics such as CTR, CPC, CPL, ROAS, and conversion rates. :

- Generate weekly and monthly reports to analyze campaign performance and suggest improvements.

- Use Google Analytics, Facebook Pixel, and other tracking tools to measure campaign success.

Landing Page & Funnel Optimization

- Collaborate with designers & developers to create high-converting landing pages. :





- Analyze user behavior and make data-driven improvements to the lead funnel.

Stay Updated on Trends

- Explore new advertising trends and tools to improve lead generation efforts.

Requirements & Qualifications :

- Experience : Minimum & Facebook Ads. :

- Proven Track Record :Demonstrated ability to generate

high-quality, cost-effective leads. Hands-on Expertise : Advanced Google Ads (Search, Display, YouTube, Performance Max, etc.)* Facebook & Instagram Ads (Lead Form, Messenger, Website Traffic, etc.) *

- Conversion tracking, retargeting, and audience segmentation Analytical Skills :Ability to interpret**

- ad performance data & optimize accordingly. Tools Knowledge : Google Ads, Facebook Ads Manager, Google Analytics, Tag Manager, Google Data Studio *

- CRM & lead tracking software (HubSpot, Zoho, or similar)

- Excellent Communication & Strategy Development Skills.

Job Types : Full time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Application Question(s):

- Are you currently working?
- What is your current salary ?
- Do you have experience in lead generation through google or meta ad?

Work Location: In person

📌 Performance Marketer (Noida)
🏢 ZYGONICH
📍 Noida