We’re looking for a Performance Creative Video Editor who cuts for retention, not applause.

- Not just someone who makes “nice-looking videos.”_
- Not just someone who knows transitions._
- We want an editor who understands why people stop scrolling, why they keep watching, and what makes an ad perform.
- If words like hook, hold rate, retention, pattern interrupt, UGC and creative testing are already part of your everyday vocabulary — and you're already experimenting with AI video tools — we'd like to hear from you.
- About DIRTS_
- DIRTS is a fast-growing D2C wellness and lifestyle brand based in India. We build innovative, non-invasive products such as Foot Alignment Socks, Barefoot Socks, TENS Massagers, Winter Socks, Gloves , and more.
- We sell through our own website and marketplaces, with a strong focus on paid creative and performance marketing ._
- We're hiring a full-time Video Editor - Performance Creative to own video editing from raw footage to final performance-ready creatives.
- What You'll Work On_
- Edit performance video ads for Meta and Google , including UGC, founder-led, testimonial and problem-solution formats.
- Create edits designed for retention and conversion — strong hooks, fast pacing, pattern interrupts, captions, subtitles, B-roll, sound design and text/motion graphics._
- Create multiple versions of the same creative, including different hooks, openings, pacing and angles _ for testing.
- Use AI video generation tools such as Sora, Veo 3, Runway, Kling, Luma and Pika _ to create B-roll, product shots and UGC-style footage when required.




- Combine AI-generated footage with real footage so the final creative feels natural and believable.
- Review creative performance data such as hold rate, retention, CTR and CPA , and use those insights to improve future edits.
- Work closely with scriptwriters, designers and the performance team _ to turn concepts and scripts into strong final creatives.
- Attend shoots when required and take ownership of the edit through to final export.
- What We're Looking For_
- Experience editing performance ads, UGC, Reels or short-form video _ for D2C, e-commerce, wellness, skincare, beauty or consumer brands.
- A strong understanding of hooks, retention, pacing and short-form storytelling .
- A portfolio/showreel with 3-5 relevant ads or performance creatives _ you've personally edited.
- Ability to explain what worked, what didn't and how you improved the creative .
- Hands-on experience with AI video generation tools such as Sora, Veo 3, Runway, Kling, Luma or Pika .
- Experience with AI-UGC tools such as HeyGen or Arcads _ is a plus.
- Robust working knowledge of Adobe Premiere Pro and After Effects . DaVinci Resolve or CapCut experience is also welcome.
- Comfortable handling captions, sound design, B-roll, basic motion graphics and visual effects _ independently.
- Able to work quickly,



create variations and iterate based on feedback and performance.
- Comfortable being evaluated on creative performance and results , not just visual quality.
- Based in Noida _ or willing to relocate/commute to our Noida office.
- This Role May Not Be For You If_
- Your portfolio is mainly wedding films, cinematic films, corporate videos or festival edits .
- You have little or no experience editing for short-form or performance content .
- You've never considered retention, hooks or performance metrics _ while editing.
- You prefer spending weeks on one polished video rather than creating and testing multiple variations.
- You are not interested in learning or working with AI video generation tools .
- Most of your work is agency-led and you cannot show your individual contribution.
- The Role_
- Position :_ Video Editor - Performance Creative
- Work Mode :_ Work From Office | 6 Working Days
- Location :_ G-118, Sector-63, Noida, Uttar Pradesh
- Compensation : ₹40,000 - ₹50,000 / month (Full-Time)_
- Reporting/Collaboration :_ Founder, Performance Team & Creative Team
- You'll have direct feedback loops, high ownership and the opportunity to see your edits go from idea → production → ad → performance.
- How to Apply_
- If this sounds like the kind of work you want to do, we'd love to see your work. Please share:_
- 1. Updated CV _
- 2. Showreel / Portfolio _
- 3. 3-5 performance ads you've personally edited _

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits :

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Creative Video Editor (Dtc) (Noida)
🏢 Dirts Store
📍 Noida