Job Description: E-commerce Growth Manager (Web Development & Performance Marketing)

Company Name : Alankrit

Location : Remote / Hybrid

Job Type : Full-Time

Compensation : Fixed Base

About Alankrit

Alankrit is a premium heritage designer wear brand specializing in exclusive, handcrafted Chikankari garments. We marry traditional Karigari with contemporary silhouettes, catering to a premium, high-value clientele. We are currently aggressively scaling our digital operations to reach a monthly online revenue milestone of ₹10 Lakhs. To spearhead this expansion, we are looking for a highly capable E-commerce Growth Manager who can own both our digital storefront and our performance marketing engine.

Role Overview

This is a high-impact, results-oriented role. You will be completely responsible for the digital sales funnel of Alankrit. Your primary objective will be to drive high-intent traffic to our e-commerce store via Meta Ads (Instagram/Facebook) and convert that traffic efficiently by maintaining a fast, premium, frictionless website experience.

Key Responsibilities1. Performance Marketing & Paid Acquisition (Core Focus)

- Scale Meta Ads : Strategy, execution, and daily optimization of Meta Ads Manager to scale monthly ad spend efficiently while protecting profitability (targeting a robust, sustainable ROAS).
- Funnel Architecture : Design and manage full-funnel digital campaigns—building separate strategies for cold prospecting (introducing the luxury of Alankrit), mid-funnel consideration,



and aggressive retargeting (for cart abandoners and high-intent website visitors).
- Data & Attribution : Implement and manage advanced tracking mechanisms (Meta Pixel, Conversions API, Google Analytics 4) to eliminate data gaps and ensure clean attribution.
- Creative Testing : Regularly test new ad formats (Reels, high-quality catalog ads, lifestyle videos, and carousel formats) to counter ad fatigue in the premium fashion space.

2. E-commerce Platform Development & UX Optimization

- Storefront Management : Own the end-to-end frontend and backend development of our e-commerce platform (Shopify/WooCommerce).
- Conversion Rate Optimization (CRO) : Run continuous experiments to improve the website conversion rate. Optimize page speed, checkout flows, mobile responsiveness, and high-end product page layouts.
- Premium Aesthetic Maintenance : Ensure the digital storefront looks like a high-end luxury boutique, aligning with the premium pricing and exquisite craftsmanship of our garments.
- Integrations : Manage deep integrations with our logistics aggregators, secure payment gateways, and WhatsApp Business API automations to ensure a premium customer post-purchase experience.

3. Analytics & Growth Strategy

- Analyze core metrics daily:



Cost Per Purchase (CPA), Average Order Value (AOV), Customer Lifetime Value (CLV), and Website Abandonment Rates.
- Work closely with management to align ad spending with inventory readiness and product margins.

Required Skills & Qualifications

- Experience : 3-5 years of proven experience running performance marketing and web optimization for premium e-commerce, D2C fashion, or luxury boutique brands. A proven track record of scaling a brand’s monthly revenue is mandatory. :

- Platform Expertise : Expert level control over Meta Ads Manager and Shopify/WooCommerce architectures.

- Data-Driven Mindset : Deep understanding of e-commerce math, conversion funnels, and data analytics tools (GA4, Looker Studio, etc.).

- Problem Solver : Ability to look at a drop in website traffic or ad performance, diagnose the technical or strategic issue instantly, and deploy a fix.

- Understanding of Luxury Retail : Familiarity with how premium/ethnic wear is marketed to high-net-worth individuals (HNIs) in India and globally.

What We Offer

- A leadership role with high operational autonomy to scale a heritage brand.
- A direct revenue-share/incentive structure: As you push us past our ₹10 Lakhs target, your financial upside grows with the brand.
- Access to premium content, high-quality garment imagery, and a solid brand foundation built on authentic craftsmanship..

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: Hybrid remote in Lucknow, Uttar Pradesh

📌 Website Developer (Lucknow)
🏢 ALANKRIT
📍 Lucknow