Job Description - Head of Digital MarketingPosition

Head of Digital Marketing

About the Role

Key ResponsibilitiesLeadership & Team Management

- Lead, mentor, and manage the Digital Marketing team, including SEO, Performance Marketing, Social Media, Content, Design, and Client Servicing.
- Build a high-performance culture focused on accountability, ownership, and continuous improvement.
- Conduct regular one-on-one meetings, team reviews, and performance evaluations.
- Identify skill gaps and organize training and development initiatives.
- Allocate resources effectively to ensure timely project execution.

Client Strategy & Relationship Management

- Act as the senior point of contact for key client accounts.
- Develop comprehensive digital marketing strategies aligned with client objectives.
- Conduct periodic client review meetings and present campaign performance.
- Build long-term client relationships through proactive communication and strategic consultation.
- Address escalations and ensure timely resolution of client concerns.

Campaign Planning & Execution

- Oversee planning, execution, and optimization of digital marketing campaigns across multiple platforms.
- Ensure campaigns are delivered on time, within budget, and aligned with client objectives.
- Monitor campaign performance and implement optimization strategies to maximize ROI.

Operational Excellence

- Establish and maintain Standard Operating Procedures (SOPs) for campaign execution and project management.
- Ensure proper requirement gathering, documentation, project planning, and internal communication.
- Monitor project timelines, resource allocation, and workload distribution.
- Ensure quality assurance processes are followed before any deliverables are shared with clients.
- Drive process improvements to enhance operational efficiency.





Performance & Analytics

- Monitor key performance indicators (KPIs) across all client accounts.
- Analyze campaign data and generate actionable insights.
- Prepare weekly, monthly, and quarterly business performance reports.
- Track team productivity and project profitability.
- Drive continuous improvement based on data-driven decision-making.

Budget & Revenue Management

- Manage digital advertising budgets across platforms.
- Ensure efficient budget utilization and pacing.
- Identify opportunities for upselling and cross-selling services.
- Support business growth by contributing to client retention and revenue expansion.

Collaboration

- Work closely with Sales, Business Development, Creative, Development, and Client Servicing teams.
- Ensure seamless coordination across departments.
- Participate in strategic planning and business development initiatives.

Compliance & Governance

- Ensure compliance with company policies, client guidelines, and industry best practices.
- Maintain confidentiality of client information.
- Ensure documentation and project records are accurate and up to date.

Key Performance Indicators (KPIs)

- Client retention rate
- Client satisfaction (CSAT/NPS)
- Campaign ROI and performance
- Revenue growth from existing clients
- Project delivery within agreed timelines
- Team productivity and utilization
- Quality score and reduction in rework
- Employee engagement and team retention




- Budget utilization efficiency
- Escalation resolution time
- Achievement of departmental OKRs/KPIs

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Master's degree or MBA is preferred.
- Digital marketing certifications (Google Ads, Google Analytics, Meta Blueprint, HubSpot, SEMrush, etc.) are an added advantage.

Experience

- 8-12+ years of experience in Digital Marketing.
- Minimum 3-5 years of experience leading digital marketing teams.
- Proven experience managing multiple client accounts within a digital marketing agency.
- Strong experience in SEO, SEM, Social Media Marketing, Performance Marketing, Analytics, and Marketing Automation.

Required Skills :

- Strong leadership and people management
- Strategic planning and execution
- Excellent client relationship management
- Project and stakeholder management
- Performance marketing expertise
- Google Analytics, GA4, Google Ads, Meta Ads Manager
- SEO and content strategy
- Data analysis and reporting
- Budget planning and management
- Excellent communication and presentation skills
- Decision-making and problem-solving
- Conflict resolution and team coaching
- Time management and organizational skills

Preferred Tools

- Google Analytics (GA4)
- Google Ads
- Meta Business Suite
- Google Tag Manager
- SEMrush / Ahrefs
- Search Console
- Bitrix24 / ClickUp / Asana / Jira
- Looker Studio
- Microsoft Excel / Google Sheets
- Canva and basic design collaboration tools

Competencies

- Strategic thinker
- Results-oriented
- Solid ownership and accountability
- Client-centric mindset
- High attention to detail
- Ability to work under pressure
- Strong analytical and c

📌 Head of Digital Marketing (Indiranagar)
🏢 Adze Studio
📍 Indiranagar