Digital Marketing Generalist - Job Description Remote Working - 6 days - Morning Shift Role Overview DesignScript is hiring a Digital Marketing Generalist to manage: - Meta Ads campaign execution - Google Business Profile (GBP) management The role focuses on driving restaurant and café walk-ins through performance marketing, local SEO, and automation systems. Key Responsibilities1. Meta Ads Campaign Management - Build and manage Meta ad campaigns - Monitor campaign performance and ad frequency - Refresh creatives every 21 days - Optimize CTR and ROAS - Manage retargeting and lookalike audience campaigns - Conduct Meta Pixel audits - Build custom audiences and reactivation campaigns 2. Local SEO & Google Business Profile - Complete GBP optimization for new clients - Upload photos, menus, categories, and descriptions - Handle weekly GBP activities: ○ Posts ○ Review replies ○ Photo updates - Monitor Google Search Console - Track rankings, impressions, clicks, and keyword opportunities - Conduct periodic GBP audits 3. Automation & Workflow Management - Build WhatsApp automation flows using WATI ○ Lead capture ○ Reporting ○ Alerts ○ Data routing - Maintain automated reporting systems - Manage reactivation lists and broadcast campaigns - Verify landing page tracking and URL parameters 4.



Reporting & Performance Tracking - Prepare monthly client performance reports - Track: ○ Walk-ins ○ Cost per walk-in ○ GBP engagement ○ Reviews - Document creative performance - Escalate campaign issues immediately Required SkillsTechnical Skills - Meta Ads Manager - Google Business Profile Management - Google Search Console - WATI / WhatsApp Automation - Meta Pixel & Events Manager - Microsoft Clarity - Google Sheets - AI tools for copy and reporting - 1-3 years of hands-on digital marketing experience - Experience in restaurant/F&B;/local business marketing preferred - Solid understanding of: ○ Meta Ads ○ Local SEO ○ Workflow automation - Able to manage multiple client accounts - Data-driven and process-oriented - High ownership and accountability KPIs / Success MetricsCampaign Performance - CTR above 1.5% - Cost per walk-in between ₹149-₹280 - Ad frequency below 3.5 - Lookalike campaign ROAS above 3x SEO Metrics - Weekly GBP updates completed consistently - 15-20 new reviews per client monthly - Monthly Search Console tracking Automation Metrics - Fully automated WhatsApp manager pings - Automated monthly reporting - Timely campaign and landing page updates Pay: ₹30,000.00 - ₹50,000.00 per month Work Location: Remote

📌 Digital Marketing Specialist (Delhi)
🏢 Sivora Consultancy
📍 Delhi