Job Summary

The Public Relations (PR) Manager is responsible for developing and executing strategic communication initiatives that enhance the hotel's/resort's brand image, reputation, and market presence. The role involves managing media relations, influencer partnerships, press events, crisis communications, and public-facing campaigns to drive awareness, guest engagement, and business growth.

Key ResponsibilitiesMedia Relations

- Build and maintain strong relationships with journalists, travel writers, editors, bloggers, and media agencies.
- Develop and distribute press releases, media kits, and news announcements.
- Secure positive media coverage across print, digital, television, and social platforms.
- Coordinate media visits, interviews, and press familiarization (FAM) trips.

Brand & Reputation Management

- Protect and enhance the hotel's/resort's public image.
- Monitor media coverage and public sentiment.
- Manage crisis communication strategies and responses when required.
- Ensure brand messaging remains consistent across all communication channels.

Marketing & Promotional Support

- Collaborate with the Sales and Marketing team on promotional campaigns and property launches.
- Support seasonal offers, events, weddings, conferences, and special packages through PR activities.
- Develop compelling storytelling around the property's unique experiences and services.

Influencer & Partnership Management

- Identify and engage relevant influencers, content creators, travel bloggers, and celebrities.
- Negotiate collaboration agreements and monitor campaign performance.
- Build strategic partnerships with tourism boards, travel agencies, luxury brands, and local organizations.

Event Management

- Plan and execute press conferences, media events, product launches, and community engagement programs.




- Coordinate VIP visits and celebrity stays.
- Represent the hotel/resort at industry events and networking functions.

Content Development

- Create PR content including press releases, speeches, articles, newsletters, and executive profiles.
- Assist in developing social media content aligned with brand positioning.
- Maintain an updated media database and communication calendar.

Reporting & Analytics

- Track PR campaign performance and media coverage.
- Prepare monthly PR reports including media impressions, publicity value, and ROI analysis.
- Monitor competitor PR activities and industry trends.

Required Qualifications

- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, Hospitality Management, or related field.
- Master's degree preferred.
- 5-8 years of experience in PR, communications, or hospitality marketing.
- Prior experience in luxury hotels, resorts, hospitality, travel, or lifestyle brands preferred.

Required Skills :

- Excellent written and verbal communication skills.
- Strong media network and relationship-building abilities.
- Crisis communication and reputation management expertise.
- Event planning and project management skills.
- Negotiation and stakeholder management capabilities.
- Strong presentation and public speaking skills.
- Proficiency in MS Office and digital communication tools.
- Understanding of social media, influencer marketing, and digital PR.

Key Performance Indicators (KPIs)

- Media coverage volume and quality.
- Brand visibility and share of voice.
- Influencer campaign performance.
- Event success metrics.
- Positive media sentiment.
- PR campaign ROI.
- Growth in brand awareness and engagement.

Pay: ₹22,000.00 - ₹25,000.00 per month

Perks :

- Food provided

Work Location: In person

📌 Pr Manager : Hotel/resort (Nashik)
🏢 QTONET PRIVATE
📍 Nashik