Key Responsibilities

Market Research & Lead Generation

- Research and identify target colleges, universities, institutions, and relevant corporate organizations.
- Build and continuously expand the institutional prospect database.
- Identify appropriate decision-makers, including Principals, Directors, TPOs, HODs, management

representatives, and corporate HR/L&D; contacts.

- Research institutional profiles, potential requirements, and relevant engagement opportunities.

Outbound Business Development

- Conduct professional introductory calls with prospective institutions.
- Communicate Webskitters Academy's capabilities clearly and professionally.
- Understand initial institutional requirements and identify potential business opportunities.
- Generate qualified appointments for the B2B Manager and College & Corporate Relations Executive.

Lead Nurturing & Follow-up

- Maintain regular and structured follow-ups with prospective institutions.

- Track conversations, meeting outcomes, requirements, proposals, and next actions.

- Follow up on pending proposals, workshops, assessments, meetings, and other institutional activities.

- Maintain a systematic approach to opportunities with longer decision-making cycles.

- Database & CRM Management

- Maintain an accurate and updated college/institution database.

- Classify prospects and opportunities based on defined business requirements.

- Update CRM records with:

- First contact date

- Decision-maker details

- Requirement

- Meeting date

- Proposal status

- Next follow-up

- Expected closure

- Ensure data accuracy and timely CRM updates.

Business Development Support

- Support the B2B team in preparing presentations, meeting schedules,



institutional information, and

proposal documentation.

- Coordinate appointments and meetings between prospects and senior team members.
- Support tracking of institutional engagement activities from initial contact through opportunity

progression.

MIS & Reporting

- Prepare weekly and monthly B2B activity and pipeline reports.
- Track calls, contacts, appointments, meetings, proposals, follow-ups, and opportunity movement.
- Maintain accurate reporting for management review.

Required Experience & Background

- 1-3 years of relevant professional experience.

- Experience in:

- B2B Lead Generation

- Institutional Calling

- EdTech / Training Sales Support

- Business Development

- Market Research

- Appointment Generation

- Freshers may be considered where communication, research, calling, and data-management

capabilities are exceptionally strong.

Core Competencies

- B2B Lead Generation
- Market Research
- Cold Calling / Outbound Calling
- Appointment Generation
- Prospect Identification
- Follow-up Management
- Data Management
- CRM Updating
- Excel / Google Sheets
- Skilled Communication

Desired Attributes

- Highly organized and systematic in maintaining prospect data.
- Strong follow-up discipline.
- Confident and professional on calls.
- Comfortable conducting research and identifying the right institutional stakeholders.
- Persistent and process-oriented.
- Ability to understand basic institutional requirements rather than focusing only on immediate sales.
- Good English communication; Bengali strongly preferred for West Bengal institutional outreach, with

Hindi considered an advantage.

Benefits :

- Health insurance
- Paid sick time

Work Location: In person

📌 Marketing Head (Kolkata)
🏢 Webskitters Technology Solutions
📍 Kolkata