A Meta Ads Executive is responsible for planning, executing, and optimizing paid advertising campaigns on platforms like Facebook and Instagram to drive leads, sales, and brand awareness.
Roles & Responsibilities
- Plan, create, and manage ad campaigns using Meta Ads Manager
- Execute campaigns for lead generation, traffic, conversions, and sales :
- Perform audience research, targeting (interest, behavior, demographics), and segmentation
- Set up and manage Meta Pixel and conversion tracking :