Marketing Coordinator

Manufacturing & Engineering Division

Department

Marketing & Business Development

Reporting To

Marketing Manager / General Manager

Employment Type

Full-Time

Location

Chennai, Tamil Nadu

Experience Required

2 - 5 Years

Qualification

MBA (Marketing) / B.E. + Diploma in Marketing

Role Summary

Key ResponsibilitiesBrand & Content Management

- Develop and maintain marketing materials including brochures, product catalogues, technical datasheets, and presentations
- Manage the company website content, social media pages (LinkedIn, Instagram), and digital presence
- Coordinate with design agencies or in-house teams for creative collateral aligned with brand guidelines
- Write and publish technical blog articles, press releases, and case studies

Lead Generation & Sales Support

- Identify and qualify leads through digital platforms, trade portals (IndiaMART, TradeIndia), and industry networks
- Coordinate with sales teams to prepare proposals, quotations, and client presentations
- Maintain and update CRM records with lead details, follow-up status, and opportunity pipelines

Events & Exhibitions

- Coordinate company participation in trade fairs, industry exhibitions, and seminars (e.g., IMTEX, Quality Expos)
- Manage logistics for stall setup, promotional material dispatch, and team coordination for events
- Capture post-event data including leads collected, meetings conducted, and follow-up actions

Market Research & Analysis

- Conduct market research to identify new industry segments, target customers, and competitive landscape
- Track competitor activities, pricing trends, and new product launches in relevant sectors
- Prepare monthly marketing reports with metrics on lead generation, campaign performance, and website analytics

Client Communication & PR

- Manage customer testimonials, feedback collection, and case study documentation
- Coordinate with key accounts for joint marketing initiatives and referral programmes

Qualifications & SkillsEducational Qualifications





- Bachelor's degree in Engineering (Mechanical / Electrical / Electronics) with MBA in Marketing, OR
- Bachelor's degree in Business Administration / Marketing with proven experience in technical/industrial marketing

Experience

- 2 to 5 years of experience in B2B marketing, preferably in manufacturing, engineering, metrology, or capital equipment sectors
- Prior experience with calibration laboratories, testing equipment, or instrumentation industries is an added advantage

Technical Skills

- Proficiency in MS Office Suite (Word, Excel, PowerPoint)
- Hands-on experience with CRM tools (Zoho CRM, Salesforce, or equivalent)
- Familiarity with digital marketing tools: Google Analytics, Mailchimp, Canva, and LinkedIn Campaign Manager
- Basic knowledge of SEO/SEM concepts and website content management (WordPress preferred)

Soft Skills

- Strong written and verbal communication skills in English and Tamil
- Ability to understand and communicate technical product features to non-technical clients
- Self-motivated with strong organisational and time management skills
- Creative thinking with attention to detail in content and campaign execution
- Willingness to travel for client visits, exhibitions, and customer meetings

Key Performance Indicators (KPIs)

- Number of qualified leads generated per month
- Conversion rate of leads to opportunities (funnel progression)
- Website traffic growth and social media engagement metrics
- On-time delivery of marketing collateral and campaign execution
- Post-exhibition lead quality and follow-up closure rate

Compensation & Benefits

- Competitive salary commensurate with experience
- Performance-linked incentive / variable pay
- Travel allowance for client visits and events
- Health insurance coverage
- Professional development and training opportunities

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks :

- Provident Fund

Ability to commute/relocate:

- Maduravoyal, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

Experience :

- total work: 1 year (preferred)

Work Location: In person

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