JOB DESCRIPTIONSALES HEAD - HOME APPLIANCES & KITCHEN APPLIANCESPosition Details

Job Title : Sales Head - Home Appliances & Kitchen Appliances Department : Sales & Marketing Industry : Home Appliances / Kitchen Appliances / Consumer Durables Experience : 8-15 Years Qualification : Graduate / MBA (Sales & Marketing preferred) Employment Type : Full time Reporting To : Managing Director / Director Location : Sector 132 Noida

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1. JOB SUMMARY

We are looking for an experienced and dynamic Sales Head - Home Appliances & Kitchen Appliances to lead the company's sales function and drive revenue growth across General Trade, Modern Trade, Distributors, Dealers, Retailers, E-Commerce, Institutional and B2B channels .

The Sales Head will be responsible for developing and executing the overall sales strategy, achieving revenue and profitability targets, expanding the distribution network, managing key accounts, strengthening dealer relationships, launching new products and leading the sales team.

1. KEY RESPONSIBILITIESA. Sales Strategy & Business Planning
- Develop and implement the company's overall sales strategy.
- Prepare annual, quarterly and monthly sales plans.
- Set sales targets for regions, territories, channels, products and sales personnel.
- Develop strategies for revenue growth and market expansion.
- Identify new markets, territories and business opportunities.
- Monitor market trends, customer requirements and competitor activities.
- Develop channel-specific sales strategies.
- Ensure achievement of sales, revenue and profitability targets.

B. Distribution Network Development

- Develop and expand the company's Distributor, Dealer and Retailer network .
- Appoint suitable distributors and dealers in new markets.
- Develop territory-wise distribution plans.




- Monitor distributor performance and business potential.
- Improve product availability and market coverage.
- Develop secondary and tertiary sales through channel partners.
- Maintain healthy relationships with distributors and dealers.
- Ensure optimum inventory levels at distributor locations.
- Identify underperforming territories and implement corrective actions.

C. General Trade & Retail Sales

- Drive sales through General Trade and retail channels.
- Expand retail outlet coverage.
- Develop beat plans and territory-wise sales strategies.
- Monitor primary and secondary sales.
- Ensure regular market visits by sales teams.
- Improve product visibility and merchandising at retail outlets.
- Monitor dealer and retailer stock levels.
- Ensure proper implementation of schemes and promotional activities.

D. Modern Trade

- Develop and manage relationships with major Modern Trade customers.
- Negotiate commercial terms, margins, schemes and promotional plans.
- Coordinate product placement and visibility.
- Monitor Modern Trade sales and profitability.
- Develop strategies for increasing shelf presence and market share.
- Coordinate with key accounts for new product launches and promotional campaigns.

E. E-Commerce & Online Sales

- Coordinate with the E-Commerce team for online sales growth.
- Develop strategies for Amazon, Flipkart, D2C and other online channels.
- Monitor online sales performance and product availability.




- Coordinate pricing and promotional strategies.
- Ensure proper alignment between offline and online pricing.
- Support online product launches and promotional campaigns.
- Monitor marketplace competition and pricing.

F. Institutional & B2B Sales

- Develop institutional and B2B sales opportunities.

- Identify potential corporate and institutional customers.

- Build relationships with:

- Hotels

- Restaurants

- Caterers

- Hospitals

- Educational Institutions

- Government Organizations

- Corporate Houses

- Builders / Real Estate Companies

- Kitchen Equipment Dealers

- Develop customized commercial proposals.

- Negotiate pricing, payment terms and contracts.

- Ensure timely execution of institutional orders.

1. PRODUCT & CATEGORY MANAGEMENT

The Sales Head will be responsible for developing sales strategies for products such as:

- Mixer Grinders
- Juicers
- Electric Kettles
- Induction Cooktops
- Air Fryers
- Electric Choppers
- Gas Stoves
- Kitchen Chimneys
- Gas Hobs
- Room Heaters
- Irons
- Other Home & Kitchen Appliances

Responsibilities include:

- Analyse product-wise sales performance.
- Identify high
- and low-performing SKUs.
- Recommend product portfolio changes.
- Provide market feedback to Product Development.
- Support new product development and launches.
- Develop product-wise sales targets.

1. TEAM MANAGEMENT
- Lead and manage the complete sales organization.
- Recruit, train and develop sales personnel.
- Define KRAs and KPIs for the sales team.
- Set individual and territory-wise targets.
- Conduct regular performance reviews.
- Develop incentive and performance plans.
- Motivate the sales team to achieve targets.
- Conduct regular sales meetings.
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📌 Sales Head (Noida)
🏢 Vansh Industries
📍 Noida