Job Description

Key Responsibilities : Sales & Revenue Delivery :

- Achieve assigned targets for sales value, volume, product-mix, margin, and collections (DSO/outstanding) for the branch.
- Build and convert a healthy project pipeline across commercial buildings, industrial, retail, hospitality, healthcare, education, infrastructure, and government segments.
- Drive sales of professional lighting categories — indoor/commercial, industrial, outdoor, street & smart lighting, and architectural/façade lighting.

Specification & Influencer Management :

- Develop and manage relationships with key influencers: architects, lighting designers, electrical & MEP consultants, PMCs, and project management consultants.
- Drive specification (spec-in) of the company's products at the design stage and protect specifications through to order conversion.
- Conduct technical presentations, product demonstrations, and CPD/influencer engagement sessions.

Channel & Project Network Development :

- Appoint, develop, and expand the project channel network — project dealers, electrical contractors, system integrators, and turnkey partners.
- Ensure adequate channel reach, stock availability, and partner engagement in the territory.

Team Leadership :

- Lead, coach, and review the branch project sales team; set targets, monitor performance, and build capability.
- Drive daily sales discipline — call planning, funnel reviews, CRM hygiene, and reporting.

Market Intelligence & Reporting :

- Track competition (pricing, schemes, current launches, specification wins) and provide market feedback.
- Maintain accurate forecasting, pipeline, and MIS reporting for branch performance reviews.

Key Result Areas (KRAs / KPIs) :





- Branch sales value and volume achievement (% to target)
- Gross margin / product-mix realization
- Collections and overdue/DSO control
- Number of active specifications and conversion rate (spec-to-order)
- Project pipeline value and order conversion
- New project channel partners added and active partner base
- Influencer engagement coverage (architects/consultants mapped & active)
- Team productivity and target achievement

Qualifications & Experience :

- Education : B.E./B.Tech (Electrical/Electronics preferred) or graduate in any discipline;MBA in Sales/Marketing is an added advantage.
- Experience : 7-12 years in B2B/project sales, preferably in lighting, electrical, switchgear, building materials, or allied FMEG/infrastructure industries, with at least 2-3 years in a team-handling role.
- Domain knowledge : Specification selling, project sales cycle, channel/contractor management, and exposure to lighting design concepts (lux levels, Dialux/Relux layouts) is desirable.

Skills & Competencies :

- Strong B2B/project sales acumen and consultative selling skills
- Influencer and key-account relationship management
- Commercial and negotiation skills with a margin and collections orientation
- Team leadership, coaching, and performance management
- Market mapping, competition analysis, and pipeline forecasting
- Working knowledge of CRM tools, MS Excel/PowerPoint, and reporting
- Excellent communication and stakeholder management
- Willingness to travel extensively within the assigned territory

Job Snapshot

- Updated Date
- 16-06-2026
- Job ID
- J292
- Function
- PLUM
- Location

Ghore Bibi, Kolkata, West Bengal, India

- Experience
- 7 - 12 Years
- Employee Type
- PERMANENT
- Salary Range
- INR 1000000 - 1800000 (Annual)

📌 Branch Sales Manager (Kolkata)
🏢 Orient Electric
📍 Kolkata