About Our Company

Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 20 years. We are part of Ameriprise Financial Inc., a US financial planning company headquartered in Minneapolis with a global presence and diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection.

Be part of an inclusive, team-oriented culture that rewards you for your contributions, and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So, if you're talented, driven and want to work for a strong, ethical company that cares, take the next step and create a career at Ameriprise India LLP.

As part of the Go To Market Enablement (GTME) Team, the GTME Automation Analyst will support Columbia Threadneedle Investments’ EMEA sales process by scaling data driven client and prospect engagement.

Beyond delivery, you will review how data, journeys and automation are used across EMEA today. Working closely with the GTME team and business stakeholders, you will identify opportunities to improve process efficiency, optimise customer journeys and enhance sales enablement. With a longer term mindset, you will help evolve our approach to automation—shaping how emerging AI capabilities can further improve the speed, scale and effectiveness of client engagement.

By automating the end to end use of data across platforms and processes, you will play a key role in strengthening transparency,



improving the client experience and supporting new business growth.

Key Responsibilities - Marketing Automation & Campaign Delivery

- Support lead generation and product‑led growth by ensuring campaigns are timely, relevant and data‑driven to maximise engagement and intent.
- Deliver consistent, high‑quality outbound activity aligned to GTME priorities and engagement needs. - Data & Audience Management
- Support the enablement of how audience data is used across marketing automation - driving improved segmentation, targeting, personalisation and relevance.
- Work across Salesforce Marketing Cloud, Salesforce CRM and associated platforms to ensure data flows effectively between systems and into sales processes.
- Proactively identify data gaps, inefficiencies or quality issues and work with stakeholders to resolve them. - Journey & Process Optimisation
- Review and assess existing EMEA engagement journeys and internal processes to identify inefficiencies and improvement opportunities.
- Implement incremental enhancements to channel journeys, automation logic and operational workflows.
- Balance short‑term delivery needs with longer‑term capability building, ensuring solutions are scalable and repeatable. - Cross‑Functional Partnership
- Partner closely with GTME colleagues, Sales, Marketing, Technology and Data teams to align automation activity with business outcomes.




- Translate business requirements into effective automation and data solutions, challenging requests where needed to improve impact or efficiency.
- Act as a connector between automation and engagement best practice within the EMEA organisation. - Automation & Future Capability
- Support scalable, repeatable processes that increase speed and efficiency of client engagement and the sales process.
- Help build a foundation for smarter, more predictive and insight‑led engagement over time.

Key Capabilities & Experience - Essential Capabilities

- Proven capability using Salesforce Marketing Cloud (or similar enterprise marketing automation platforms).
- Data‑driven mindset with the ability to translate data into effective engagement strategies and journeys.
- Experience working with B2B and prospect data, segmentation and automated workflows. Preferability within an Asset Management business.
- Ability to analyse existing processes and journeys and drive practical, incremental improvement. - Desirable Capabilities
- Experience working across Salesforce CRM and broader marketing technology ecosystems.
- Understanding of lead management, qualification and sales enablement processes.
- Exposure to automation, process optimisation or early AI‑enabled use cases within marketing or client engagement.
- Experience operating in a regulated or complex B2B environment. - Personal Attributes
- Analytical, structured thinker with strong attention to detail.
- Curious and improvement‑focused, with the confidence to challenge existing ways of working.
- Comfortable working across teams, translating technical capability into business value.
- Well‑organised, adaptable and able to manage multiple journeys and priorities in parallel.

Full-Time/Part-Time

📌 Lead-gtm Enablement Automation (Gurugram)
🏢 Ameriprise India
📍 Gurugram