Performance Marketing & E-commerce Manager
Work Mode: Full-time | On-site
Experience: 1–3 years

SUBO is a fast-growing Indian women's Western-wear brand built for the modern woman — combining contemporary fashion, premium experience and accessible pricing.

We're looking for a Performance Marketing & E-commerce Manager who can take ownership of our complete digital growth ecosystem and drive one clear goal: profitable sales and measurable business growth.

Paid Performance Marketing

- Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads
- Take complete ownership of campaign strategy, targeting, creatives, budgets and performance
- Continuously test new audiences, creatives, products, offers and campaign structures
- Track and improve ROAS, CAC, CTR, CPC, CPA, Conversion Rate and overall revenue
- Explore and manage emerging platforms in the future, including Pinterest, Snapchat, ChatGPT/OpenAI advertising and other relevant channels

Shopify & E-commerce

- Manage and optimise the Shopify backend from a conversion perspective
- Work on product listings, collections, pricing, offers, tracking and conversion optimisation
- Coordinate with the creative, content and e-commerce teams to improve website performance

Monitor daily/weekly performance and prepare actionable reports

- Analyse customer behaviour and funnel performance
- Build a data-driven approach to continuously improve sales
- 1–3 years of hands-on experience in Performance Marketing / D2C E-commerce




- Strong practical experience with Meta Ads & Google Ads
- Good understanding of Shopify and e-commerce funnels
- Strong understanding of conversion tracking, pixels, GA4 and marketing analytics
- Comfortable working with numbers, dashboards and performance reports
- Strong understanding of D2C metrics such as ROAS, CAC, CPA, AOV, CTR, CPC and Conversion Rate
- Someone who thinks beyond 'running ads' and understands how advertising connects to actual sales

Bonus Skills

Experience with:

- Google Merchant Center / Performance Max
- GA4 & Google Tag Manager
- Influencer / affiliate performance marketing
- New-age advertising platforms and AI-driven marketing tools

Understands that sales matter more than vanity metrics

- Is comfortable testing, failing, learning and testing again
- Can look at numbers and immediately ask, 'Why did this happen, and what do we do next'

Opportunity to build the performance marketing function from the ground up

- Real ownership over advertising budgets and growth
- Fast-paced fashion D2C workplace
- Opportunity to work across Meta, Google, Shopify and emerging digital platforms
- Significant growth opportunity as the brand scales

Salary: 30,000 – 35,000/month, depending on experience and skill set.

Work Mode: Full-time | On-site

Interested Apply through LinkedIn with your resume and a brief note about your experience managing D2C performance marketing campaigns.

📌 Ecommerce Performance Marketing Manager - Full Time (Surat)
🏢 Subo Huaxue
📍 Surat