Company Description SO/FACET is a modern self-expression brand that believes people are multifaceted and cannot be defined by a single dimension. We make lab-grown diamond jewellery for a younger generation: pieces that aren't saved for weddings, anniversaries or special occasions, but worn every day as an expression of who you are. We're building our founding team in Mumbai. Role Description This is a full-time, in office role based in Mumbai. The Performance / Growth Marketing Manager will own customer acquisition end to end and build the in-house performance engine behind SO/FACET's growth. Responsibilities include planning and optimising paid campaigns across Meta,



Google and emerging channels; owning the full funnel from ad to checkout to repeat purchase; running creative and conversion experiments with the content and design teams; setting up retention and CRM flows; 3–4 years of experience in performance or growth marketing, personally managing monthly ad budgets.

- Hands-on expertise with Meta Ads Manager, Google Ads, web analytics and CRO tools.
- Strong analytical and commercial skills; comfortable with spreadsheets and unit economics.
- Experience in D2C, jewellery, fashion or beauty, especially high-AOV products, is an advantage.

📌 Head of Performance Marketing and CRM (Mumbai)
🏢 SO/FACET
📍 Mumbai