Origin (previously 10xConstruction) is building general-purpose autonomous robots for US construction to tackle rising costs, safety risks, and labour shortages. Our modular, multi-trade platform combines purpose-built hardware with real-time site intelligence to navigate complex environments and execute tasks with precision. Join India's most talent-dense robotics team consisting of individuals from IITs, Stanford, UCLA, etc.
As Marketing Lead, you will own how Origin is understood by contractors, developers, partners, press, and investors, and build the marketing function that turns that understanding into demand for OG1.
Origin's position inside it is not: one general-purpose robot that performs every interior-finishing trade starting with compound application, sanding, priming, and painting and adding other interior workflows, in a market conditioned to expect a separate machine for each task. Because Origin sells across India, the United States, Europe, and Asia Pacific, you will also build a marketing plan for each region rather than one global plan that fits none of them. You will have a Creative Content Producer working to your plan, alongside creative, content, and PR agencies and freelancers, and you will be the person who keeps all of them pointed at the same narrative and coordinated around the same release calendar. For the first year you are the marketing team: you will set the strategy and you will also fix the product page, write the brief, and staff the booth.
Build audience-specific message tracks for general contractors, interior and drywall subcontractors, developers and owners, partners, press, and investors
Run a sustained awareness plan of explainers, demonstrations, comparisons, briefings, and formats that move audiences from 'a robot that plasters and paints' to 'a platform that does all interior works.'
Write and maintain objection handling for the questions that decide deals, including why a general-purpose platform beats single-task machines and manual crews
Test messaging in real sales calls, pilots, partner meetings, and investor conversations, and change it on evidence rather than opinion
Keep one approved boilerplate, product description, and narrative live across the website, decks, brochures, outbound, job postings, and investor material
Hold the line that renders explain and footage proves: claims about OG1 are backed by real site evidence, because the buyer has been sold construction robotics before and it did not work
Own the website and product pages as working sales surfaces, not brochures
Make Origin the source AI answer engines quote: canonical explainers targeting what a contractor actually asks, structured for search and for generative answers rather than written as keyword filler
Own tracking, source capture, UTM discipline, and attribution hygiene end to end
Brand, Design, and Messaging Consistency
Publish and maintain Origin's brand and messaging system, covering logo and colour usage, typography,



imagery and robot photography standards, diagram conventions, templates, product naming, and approved terminology
Roll the system out to Sales, Engineering, Hardware, Deployment, People, and leadership with the templates each team actually needs
Keep design, messaging, and product naming consistent across web, decks, documents, event collateral, site signage, and technical documentation
Product Marketing, Launches, and Campaign Coordination
Build the launch playbook and run it on OG1 milestones, from positioning and proof through assets, channels, internal readiness, and post-launch review
Own the release calendar and coordinate every party against it — the Creative Content Producer, creative and content agencies, PR support, Sales, Deployment, and Engineering — so product milestones, content, events, and announcements land together rather than separately
Write the single narrative brief that the content team, agencies, and freelancers all work from, so one campaign does not arrive in three different voices
Maintain competitive positioning and comparison material against other construction robotics players and manual alternatives
Regional Marketing
Write and run a marketing plan for each active market, covering the local buyer, the labor-cost and ROI argument, the competitive set, regulatory message constraints, localization, channel mix, local events, and partner support
Founder Voice and Employee-Generated Content
Build and run an employee-generated content programme across deployment, operations and engineering, with voice guides, prompt packs, capture kits, and an approval flow simple enough that nobody has to be a writer
Working With the Content Team, Agencies, and Partners
Direct the Creative Content Producer against a quarterly plan tied to the awareness, launch, and demand priorities, and make sure they walk into a running system rather than a blank calendar
Select, brief, review, and manage creative, content, video, PR, and design agencies and freelancers against a defined standard, a budget, and an agreed set of deliverables
Coordinate in-house and external creative on the same campaign without duplicated work or conflicting narratives, including where an agency owns production and Origin owns the message
Hold external partners to measurable outcomes, review performance on a set cadence, and make the renew, renegotiate, or end call on evidence
2-5 years in B2B marketing, including time owning the function, its number, and its budget rather than a single channel within someone else's plan
Demonstrated product marketing experience:



you have taken a product to market, not only run campaigns for one
Experience marketing to enterprise buyers with committee decisions and multi-month sales cycles
Strong writing: you can produce a positioning document, a launch plan, a one-pager, and a conference abstract yourself
Comfort with analytics, tracking, attribution, CRM, and marketing automation, and the discipline to keep the data clean
Ability to hold your own with engineers, get a technical claim right, and make a complex physical product transparent without flattening it
The discipline to market on evidence rather than claims, to a buyer who has been promised this before: you reach for proof from real sites ahead of a better-looking render, and you can tell the difference between marketing that argues with doubt and marketing that removes the reason for it
Experience running events or field marketing as a pipeline channel, not as logistics
Experience directing creative people and external agencies against a defined standard, and coordinating in-house and outsourced creative on the same release without the work colliding
Experience running a release or campaign calendar across several teams and holding it, including the unglamorous coordination that makes a launch land on one day rather than over three weeks
Comfort working around engineers, hardware, robots, workshops, labs, testing areas, and live construction sites
Willingness to travel domestically and internationally, including to customer sites and trade shows
Experience marketing a physical product in robotics, hardware, manufacturing, automotive, construction technology, industrial automation, or aerospace
Experience selling into construction, real estate, infrastructure, or field-service buyers
Experience marketing a subscription, leasing, or as-a-service commercial model
Experience building a brand and design system that technical teams actually adopted
Experience running marketing across more than one country or region, including localization
Experience with account-based marketing against a named target list
Experience building a category or evangelizing an unfamiliar product class
Experience supporting fundraising with narrative and investor-facing material
Experience working with press, analysts, or industry associations
Experience on the client side of an agency relationship — scoping, briefing, and getting real output from a narrative, content, or PR partner
Experience with AI-assisted marketing tooling used for real leverage rather than novelty
Ownership of an entire marketing function, its budget, and its first hires
Direct work with founders, engineers, robots, customer demonstrations, and field deployments
Experience marketing a physical, AI-driven product into one of the world's largest and least digitized industries
Exposure across sales, fundraising, partnerships, and product as marketing touches all of them

📌 Freelance Marketing Manager (Bengaluru)
🏢 Origin
📍 Bengaluru