Role Overview Location: Bangalore

Experience: 4–6 years

Reports to: Head of Marketing

Responsibilities

Plan and execute 360-degree brand marketing campaigns, product launches, seasonal campaigns, collaborations, and brand-awareness initiatives.

Develop brand storytelling and coordinate with creative, design, and product teams.

Manage content across social media, websites, e-commerce platforms, and offline channels.

Coordinate with creative, PR, and media agencies to ensure timely campaign execution.

Plan influencer collaborations and brand partnerships.

Drive retail marketing activities, including in-store promotions, mall activations, festive offers, and trade marketing initiatives.

Build relationships with mall teams, retail partners, and internal stakeholders.

Plan and execute CRM campaigns through WhatsApp, SMS, email newsletters, and loyalty programs.

Monitor customer insights, brand sentiment, campaign performance, and ROI.





Collaborate with performance marketing and retail teams to improve customer engagement, footfall, conversions, and sales.

Manage team members and multiple marketing projects simultaneously.

Candidate Requirements

- 4–6 years of experience in brand management, lifestyle, fashion, retail, D2C, or consumer brands.
- Proven experience planning and executing 360-degree marketing campaigns.
- Exposure to retail marketing, trade marketing, and offline activations.
- Understanding of CRM campaigns, customer retention, and digital content.
- Experience managing creative agencies, influencers, and cross-functional teams.
- Robust communication, storytelling, presentation, and analytical skills.
- Commercial acumen and understanding of campaign ROI and sales performance.
- Team management experience preferred.
- Passion for design, lifestyle, and consumer trends.

📌 Brand/Marketing Director or Manager (New Delhi)
🏢 One75mbhrm
📍 New Delhi