Job Description – Social Media Marketing & Copywriting Specialist (Account Management) Industry: Digital Marketing Agency
Experience: 4–6 Years
We are looking for a highly creative and strategic Social Media Marketing & Copywriting Specialist to join our growing digital marketing agency. The ideal candidate should have hands-on experience in managing brand communication across social media platforms, creating impactful content strategies, and writing compelling copy that drives engagement and performance along with client management.
The candidate should be comfortable handling multiple client accounts across industries and should possess a strong understanding of content trends, brand storytelling, and digital-first communication.

Develop and execute social media strategies for multiple client brands.
Create engaging and conversion-driven copy for social media posts, ad campaigns, websites, blogs, emailers, and digital assets.
Plan monthly content calendars aligned with brand objectives and campaign goals.
Collaborate with designers, video editors, influencers, and performance marketing teams to execute campaigns effectively.
Write creative campaign concepts, taglines, scripts, and brand communication ideas.
Manage publishing schedules and ensure timely delivery of content.
Monitor social media trends, competitor activities,



and emerging digital formats to keep content relevant and innovative.
Analyze campaign and social media performance metrics and provide actionable insights.
Support new business pitches with content and creative ideas when required.

4–6 years of experience in social media marketing and copywriting, preferably in a digital marketing agency.

- Strong command over English writing, editing, and storytelling.
- Excellent understanding of Instagram, LinkedIn, Facebook, X, YouTube, and emerging social platforms.
- Experience in writing ad copies for Meta Ads, Google Ads, and digital campaigns.
- Understanding of content performance metrics, engagement strategies, and audience behavior.
- Ability to multitask and manage multiple brand accounts simultaneously.
- Familiarity with tools like Meta Business Suite, Canva, Google Analytics, ChatGPT, scheduling tools, and basic AI content tools.
- Solid presentation and communication skills.

Bachelor's degree in Marketing, Advertising, Mass Media, Communication, or related field.
Certifications in Digital Marketing, Content Marketing, or Social Media Marketing are preferred.

A creative thinker with strong conceptual and copywriting skills.
Someone who understands both brand-building and performance-driven content.
Passion for social media trends, culture, and storytelling.

📌 Social Media Marketing Specialist (Agency) (Mumbai)
🏢 VelivoHR
📍 Mumbai