Head of Brand

Location: Hyderabad
Reporting To: Co-Founders
Experience: 5+ Years in Brand Marketing, including 3+ Years in Leadership

Key Responsibilities

1. Brand Strategy & Positioning

- Own brand positioning, narrative, and communication strategy across national and regional markets.
- Drive brand differentiation and evolve positioning as the business scales.
- Develop brand strategy and communication across the full marketing funnel.

2. Content & Creative Leadership

- Build and scale a content-led brand engine across social media, website, and campaigns.
- Set creative direction and maintain consistency and quality across brand communication.
- Develop aspirational, outcome-driven brand content for premium-positioned products.

3. Social Media, Influencer & Community

- Lead regional social media strategy, influencer partnerships, and the creator ecosystem.
- Build student and community advocacy to strengthen brand engagement.
- Drive organic social media growth through a clear content and engagement strategy.

4. PR, ORM & Brand Experiences

- Own PR, online reputation management (ORM), reputation management, and key brand experiences.
- Use consumer sentiment and market feedback to strengthen brand perception.

5. Team & Cross-functional Leadership

- Lead teams across Brand, Content, Social Media, Influencer Marketing, PR/ORM, Website, and Events.
- Manage in-house teams and external agencies effectively.
- Partner with Sales, Growth/Performance, Product, Academics, and Leadership to translate business priorities into measurable brand outcomes.

Mandatory Requirements

- 5+ years of experience in Brand Marketing, including 3+ years in leadership roles within new-age B2C companies.




- Strong understanding of the digital marketing funnel and experience partnering with Growth/Performance teams across awareness, consideration, acquisition, and revenue.
- Demonstrated ability to grow social media pages organically.
- Experience managing large marketing budgets, prioritising channel investments, and driving ROI.
- Experience owning brand strategy, positioning, and communication across the full marketing funnel.
- Experience creating aspirational, outcome-driven brand content for premium-positioned products.
- Proven experience scaling brands across Tier 1 and emerging Tier 2/3 markets.
- Robust understanding of social media, influencer marketing, digital content, and online consumer behaviour.
- Experience managing in-house teams and external agencies.
- Experience building or scaling a consumer-facing brand in a competitive, new-age startup environment.
- Experience in content-led and storytelling-led brand building, including regional and vernacular markets.
- Ability to work with senior leadership, agencies, and cross-functional stakeholders across social media, content, influencer marketing, PR, events, and digital media.

Preferred Qualifications

- MBA, PGDM, or relevant educational background.
- Preference for candidates from MICA, older IIMs, or IITs.
- Experience in EdTech, Consumer Tech, D2C, Media, or OTT.
- Experience scaling a brand during rapid growth or expansion.
- Strong exposure to regional and vernacular brand building.
- Experience managing PR/ORM and brand reputation.

Ideal Candidate Profile

A brand leader who combines strategic thinking with hands-on execution, has built consumer-facing brands in competitive markets, understands digital-first and content-led brand growth, and can develop high-performing multi-functional teams.

📌 Head of Brand (Hyderabad)
🏢 r3 Consultant
📍 Hyderabad