Job Description for SFMC Developer + WhatsApp Specialist
The Marketing Cloud WhatsApp Implementation Specialist will configure and launch our enterprise WhatsApp messaging channel. The specialist with be responsible for end-to-end setup within MCE's Mobile Studio, connect Meta Business Manager, design automated cross-channel customer journeys, and structure the data flows required for hyper-personalized, real-time messaging. The ideal candidate is an MCE expert who knows how to leverage WhatsApp as a premium engagement channel while managing contact and platform data models.
Key Responsibilities
- MCE Setup & Configuration.
- Meta Business Manager & WhatsApp Onboarding.
- Journey Architecture & Cross-Channel Orchestration.
- Conversational WhatsApp Bot Development.
- Data Model & Personalization
- Template Creation & Approval Management
- CRM & API Integrations
Skills/Experience
- 5+ years of hands-on experience with MCE.
- Experience implementing WhatsApp Business Platform and Meta Business Manager integrations.
- Hands-on expertise with Journey Builder, Mobile Studio, Contact Builder, Content Builder, AMPScript, and Automation Studio.
- Experience designing and deploying WhatsApp Conversational Bot.
- Experience with APIs, Webhooks, CRM integrations, and event-driven architectures
- Robust understanding of customer journey orchestration and omnichannel marketing
Nice to Have
- Experience with Generative AI-powered customer interactions.
- Customer Data Platform (CDP) integration knowledge
If you are interested in any of the above opportunities, please share your updated resume at
[email protected] /
[email protected] along with:
Current CTC
• Expected CTC
• Notice Period
• Current Location
Relevant referrals are welcome!
📌 Salesforce Marketing Cloud Developer (Hyderabad)
🏢 EY
📍 Hyderabad