Job Summary

Leads the transformation of the Consumer Durable app funnel into a high-efficiency revenue engine by optimizing traffic quality, reducing conversion friction, and institutionalizing AI-driven targeting. Accountable for measurable uplift in Digital performance and disbursal growth.

Responsibilities

- Acts as Category Growth Owner (Digital PL mindset) - drives app-led revenue contribution for Consumer Durables, similar to a marketplace category lead.
- Owns end-to-end digital demand funnel (Traffic Engagement Consideration Store Disbursal)
- Drives selection visibility strategy through brand/category segmentation and targeted discovery.
- Optimizes digital shelf placement via banner, search, and merchandising interventions
- Improves conversion architecture by diagnosing drop-offs and increasing funnel velocity.
- Builds data-led growth playbooks leveraging predictive targeting and AI-driven personalization
- Leads O2O monetization strategy, turning digital intent into store-level: marketplace seller conversion fulfillment efficiency.
- Influences traffic quality strategy, aligning MAU and downloads toward high-propensity users




- Establishes business attribution framework, directly linking app interventions to disbursal uplift.
- Operates as cross-functional business orchestrator, aligning analytics, product, and operations toward category revenue growth

Required Qualifications and Experience

- 15-16 years in App Marketing / Growth / Performance Marketing
- Strong understanding of mobile app funnel analytics
- Experience owning end-to-end funnel metrics
- Advanced Excel / BI dashboarding skills
- Strong cross-functional coordination ability
- Data storytelling review presentation expertise
- Understanding of consumer durable retail ecosystem preferred

Preferred Skills

- Business Category Thinking
- AI-led personalization exposure
- Funnel Architecture Optimization
- Advanced Analytics
- Cross-Functional Leadership

Behavioral Competencies

- High ownership mindset
- Structured problem-solving
- Strategic Agility
- Data-Driven Decision Making
- Talent Development
- Robust communication review readiness
- Analytical thinking with execution speed

📌 Lead/Sr. Lead-Digital Platforms and Consumer AI (Pune)
🏢 Bajaj Finance
📍 Pune