Responsibilities

- Digital Marketing & Social Media Management - Design and execute multi-channel campaign strategy across digital media platforms to drive brand awareness, lead generation and engagement.
- Website & CRM - Maintain website hygiene and regular content updating
- Website & CRM - Coordinate with agency to oversee SEO/ AI Search Optimization
- Website & CRM - Ensure website acts as a high-conversion lead generation engine
- Website & CRM - Manage and optimize custom CRM system to ensure effective lead tracking, segmentation, and nurturing
- Website & CRM - Drive CRM adoption across sales teams through structured processes and reporting
- Website & CRM - Generate actionable insights from CRM data to support sales and marketing decisions
- Vendor & Agency Management - Act as the primary point of contact for marketing agencies, digital partners, and vendors
- Vendor & Agency Management - Ensure timely execution of deliverables with high quality standards
- Events/Exhibitions/Roadshows - Lead end-to-end planning and execution of exhibitions, trade shows, and roadshows (domestic & international)
- Events/Exhibitions/Roadshows - Own brand representation, booth design, and on-ground marketing activities
- Events/Exhibitions/Roadshows - Ensure robust lead capture and post-event follow-up mechanisms
- Email Marketing & Campaign Execution - Design and execute targeted email marketing campaigns for lead nurturing and customer engagement
- Email Marketing & Campaign Execution - Monitor campaign performance (open rates, CTR,



conversions) and optimize accordingly
- Content, Webinars & Product Marketing Coordination - Collaborate closely with product and design teams to develop high-quality content including blogs, webinars, case studies, and brochures
- Content, Webinars & Product Marketing Coordination - Translate technical product features into compelling marketing narratives
- Content, Webinars & Product Marketing Coordination - Develop other required sales enablement material as per requirement.
- Market Research & Insights - Conduct ongoing market research to track industry trends, competitor activity, and customer needs
- Market Research & Insights - Identify new market opportunities and growth segments

Qualifications
- Master s degree / MBA
- 3-6 years of experience in marketing, preferably in B2B, life sciences, or plastic labware industry
- Strong understanding of digital marketing, CRM systems, and analytics tools
- Experience managing agencies, vendors, and cross-functional teams
- Excellent communication, project management, and execution capabilities
- Data-driven mindset with the ability to translate insights into actionable strategies
- Experience with Gen AI tools, WordPress, and C-Panel

Location
- On-site
- Delhi

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Deputy Manager Marketing (New Delhi)
🏢 Abdos Labtech
📍 New Delhi