Job Description

Consumer Research & Insights
I. Job Purpose

- Drive consumer and market insights through primary & secondary research, data analysis, and trend tracking to support strategic decision-making.
- Lead end-to-end execution of key CRI projects in collaboration with internal teams and external agencies.

II. Key Responsibilities

1. Business & Insight Generation

- Understanding of emerging consumer behaviors, lifestyle trends, and market shifts through primary and secondary research
- Analyse consumer, competition, and market data to generate actionable insights
- Develop inhouse research capabilities to capture relevant data and insights from vivo existing consumers, create a bridge between consumers and internal business stakeholders
- Develop various methodologies for driving User Orientation culture at state level

2. Project Ownership & Execution

- Lead end-to-end execution of key CRI projects (design analysis reporting)
- Consolidate insights into clear reports and presentations for stakeholders
- Ensure timely delivery and high-quality output across projects
- Build expertise in research methodologies and strategic frameworks

3. Agency & Internal stakeholders Management

- Manage relationships with research agencies and partners for all the projects outsources to them
- Ensure clear communication, quality deliverables,



and alignment with business objectives and align with various internal business stakeholders for better implementation
- Coordinate and collaborate with HO team as and when needed for effective execution of methodologies and strategies

4. Self Development & Effectiveness

- Demonstrate strong problem-solving and adaptability in a dynamic environment
- Maintain high standards of communication and stakeholder management
- Continuously upgrade skills and explore new approaches to insights and strategy

III. Qualifications & Experience

- Education: Graduation
- Core Skills: Strong expertise in consumer and market data analysis
- Relevant Experience: ~2-3 years in CMI, strategy, or similar roles within FMCG, smartphones, or consumer electronics (preferably with agency or client-side exposure)
- Overall Experience: ~2-3 years in relevant domains

Preferred Attributes

- Target-oriented and self-motivated personality.
- Strong coordination and execution capability.
- Ability to manage multiple tasks and teams effectively.
- Valuable presentation and reporting skills.

ABOUT THE ORGANIZATION
Haicheng Mobile (India) Private Limited, established in 2014, is headquartered in Moti Nagar, Delhi. The company is the official distributor for Vivo mobiles (a leading global smartphone brand) in Delhi, Noida, and Ghaziabad, Haicheng is in the business of trading and marketing of vivo. We manage sales operations, ensuring a strong presence and seamless support in the region.

📌 Consumer Research Insights Executive (New Delhi)
🏢 Vivo
📍 New Delhi