Key Responsibilities

Hightouch Platform Implementation

- Configure and administer Hightouch CDP environments.
- Build and manage audience activation workflows.
- Create customer segments and activation use cases.
- Configure destinations and data syncs across marketing platforms.
- Support Reverse ETL implementations from cloud data warehouses.

Data Integration & Modeling

- Collaborate with data engineering teams to understand source data.
- Build and validate customer data models for activation.
- Work with Snowflake, Databricks, BigQuery, Redshift, or similar platforms.
- Ensure data quality, governance, and compliance requirements are met.
- Troubleshoot sync and audience activation issues.

Marketing Activation

- Enable customer activation across various channels.
- Support use cases including:
- Customer onboarding
- Personalization
- Cross-sell/Upsell
- Abandoned cart
- Loyalty and retention
- Customer suppression

- Partner with marketing teams to translate business requirements into technical solutions.

Stakeholder Engagement

- Participate in discovery workshops.
- Gather and document business and technical requirements.
- Prepare solution design documents and process flows.




- Work with clients and cross-functional teams throughout project lifecycle.

Required Skills

Technical Skills

- Experience with Hightouch CDP or Reverse ETL platforms.
- Robust SQL skills.
- Experience working with:
- Snowflake
- Databricks
- BigQuery
- Redshift

- Understanding of customer data models.
- Knowledge of data warehousing concepts.
- Experience with API-based integrations.
- Familiarity with CRM and marketing platforms.

Marketing Technology Knowledge

- Customer Data Platforms (CDP)
- Customer Segmentation
- Audience Activation
- Event-based Marketing
- Omnichannel Marketing Concepts
- Customer Lifecycle Management

Preferred Skills

- Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, Iterable, or similar platforms.
- Knowledge of identity resolution concepts.
- Python for data validation and automation.
- Exposure to cloud platforms (AWS, Azure, GCP).

Qualifications

- Bachelor's degree in Computer Science, IT, Engineering, or related field.
- 26 years of experience in MarTech, CDP, Data Engineering, or Marketing Technology implementations.
- Experience working in Agile delivery environments.

📌 CDP HighTouch Adobe (Hyderabad)
🏢 EY
📍 Hyderabad