Regional Sales Manager North

The Regional Sales Manager – North will be responsible for driving revenue growth, expanding market presence, and leading the overall sales strategy for the plastics business of Damati in the north & the northeast region. The role entails full ownership of sales performance, key account management, and business development, ensuring alignment with the company’s strategic and financial objectives.

Job Deliverables – RSM - North

Deliverables:

1. Sales Strategy & Revenue Growth

- Develop and execute comprehensive sales strategies to achieve annual and long-term revenue targets.
- Drive business expansion across key sectors such as packaging, industrial, FMCG, and allied industries.
- Identify and penetrate current markets, geographies, and customer segments.
- Establish pricing strategies in coordination with management to ensure profitability and competitiveness.

2. Business Development & Key Account Management

- Build and maintain strong relationships with key clients, distributors, and institutional buyers.
- Lead negotiations for high-value contracts and long-term business agreements.
- Identify strategic partnerships and alliances to enhance market reach.
- Ensure high levels of customer satisfaction, retention, and repeat business.

3. Sales Operations & Execution

- Oversee the entire sales cycle from lead generation to order closure and collections.
- Monitor and drive sales team performance across regions.
- Ensure timely execution of sales plans, order fulfilment coordination, and delivery commitments in alignment with operations.
- Implement structured sales processes, systems,



and MIS reporting.

4. Financial & Commercial Management

- Own and manage the P&L; for the sales function within the plastics division.
- Monitor sales margins, contribution levels, and cost-to-serve metrics.
- Ensure effective credit control, payment collections, and debtor management.
- Prepare and present sales forecasts, budgets, and performance reports to senior management.

5. Market Intelligence & Product Positioning

- Track industry trends, competitor activities, and pricing benchmarks within the plastics sector.
- Provide inputs for new product development and product customization based on customer requirements.
- Collaborate with internal teams to ensure market-relevant product offerings.

6. Team Leadership & Capability Building

- Lead, mentor, and develop a high-performing sales team across multiple regions.
- Set clear targets, KPIs, and performance expectations.
- Drive a culture of accountability, ownership, and result orientation.
- Identify training needs and ensure continuous skill development of the sales team.

7. Cross-Functional Coordination

- Work closely with production, supply chain, and finance teams to ensure seamless execution of sales orders.




- Align demand planning with production capacity to ensure on-time delivery and customer satisfaction.
- Support management in strategic decision-making and business planning.

8. Key Competencies

- Strong sales leadership and negotiation skills
- Deep understanding of plastics products, packaging solutions, and industrial applications
- Proven ability to drive revenue and manage large accounts
- Strong commercial acumen and P&L; management capability
- Excellent communication, presentation, and interpersonal skills
- Data-driven decision-making and analytical mindset

9. Qualifications & Experience

- Bachelor’s Degree in Engineering / Commerce / Business Administration
- MBA in Sales / Marketing (preferred)
- 8-12 years of experience in plastics, packaging, or manufacturing sales
- Minimum 5+ years in a senior leadership role handling national/regional sales

10. Key Performance Indicators (KPIs)

a. Achievement of sales targets and revenue growth

b. Expansion of customer base and new business acquisition

c. Gross margin and profitability performance

d. Collection efficiency and debtor days

e. Key account retention and growth

f. Sales team productivity and performance

11. Compensation & Benefits

a. Competitive salary aligned with industry standards

b. Performance-linked incentives based on business outcomes

c. Other perks as per company policy

12. Additional Requirements

a. Willingness to travel extensively for client meetings and business development

b. Strong network within the plastics and packaging industry will be an added advantage.

📌 Regional Sales Manager (New Delhi)
🏢 Damati Innovations
📍 New Delhi