Role & responsibilities

Business Development & Account Management

- Manage and grow business with direct accounts like Blinkit, Instamart, BigBasket and other strategic customers.
- Drive sales from HORECA & QSR chains.
- Identify and develop new business opportunities, channels, and geographies to expand market presence.
- Build and maintain strong relationships with key decision-makers across customer accounts.
- Ensure high service levels, customer satisfaction, and account profitability.

Sales Planning & Execution

- Analyse market trends, customer demand patterns, and channel performance to forecast sales opportunities.
- Set challenging yet achievable sales targets and allocate goals across the team.
- Develop and execute account-specific growth plans and promotional strategies.
- Increase market share and strengthen competitive positioning across assigned markets.
- Develop innovative pricing and commercial strategies to maximize revenue and profitability.

Team Management & Leadership

- Lead, coach, and manage a team of Sales Executives across multiple cities.
- Monitor daily sales performance and conduct regular target reviews.
- Motivate, mentor, and develop team members to achieve their full potential.
- Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
- Lead by example and effectively manage change initiatives within the team.

Market Intelligence & Competitive Analysis

- Track competitor activities, pricing, promotions, product launches, and distribution strategies.
- Gather, analyze, and share market intelligence to support business decisions.




- Identify emerging market opportunities and potential risks.

Operational Excellence

- Coordinate with internal stakeholders on order management, invoicing, credit notes, and payment collections.
- Collaborate with production and supply chain teams to ensure timely order fulfillment and dispatches.
- Monitor product quality in the market, including packaging standards and physical quality parameters.
- Ensure compliance with company policies, commercial agreements, and operational processes.

Distribution & Network Development

- Identify, evaluate, and appoint distributors/super stockists in existing and new markets as required.
- Optimize resource allocation, including manpower and trade investments, to maximize returns.

Preferred candidate profile

Key Skills & Competencies

- Key Account Management
- Quick Commerce & Modern Trade Management
- HORECA Sales
- Team Leadership & People Development
- Negotiation & Relationship Management
- Sales Planning & Forecasting
- Business Development
- Market Intelligence & Competitive Analysis
- Commercial Acumen
- Problem Solving & Decision Making
- Cross-functional Coordination
- Robust Communication & Presentation Skills

Preferred Qualifications

- Bachelor's degree in Business, Marketing, Commerce, or related field.
- MBA preferred.

Experience

- 712 years of sales experience in FMCG, Food, Frozen Foods, Meat, Retail, Quick Commerce, Modern Trade, or HORECA segments.
- Proven experience in handling direct/key and institutional customers.

Interested Candidates share their CV at [email protected]

📌 Area Sales Manager (New Delhi)
🏢 Allana Group
📍 New Delhi