Overview

Khoj Information Technology is seeking a hands-on Demand Generation Specialist to support our inbound sales function and drive qualified pipeline and lead generation.

This role will work closely with the Enterprise Sales teams (Pipeline & Growth) to execute targeted marketing initiatives that translate into Marketing Qualified Leads (MQLs) and sales-ready opportunities.

We are a B2B services organization focused on cloud transformation, integration, and managed services across Azure and SAP ecosystems, with HubSpot as our core CRM platform.

This is a high-impact execution role focused on building a consistent demand generation engine, not a brand or awareness-only marketing position.

Key Responsibilities

1. Segmentation & Database Management

- Segment and structure a 50K+ contact database in HubSpot based on:
- Industry
- Role (CIO, Director, Architect, etc.)
- Geography
- Build and maintain clean, campaign-ready lists
- Continuously refine segmentation based on Ideal Customer Profile (ICP) and engagement signals

2. Demand Generation Campaign Execution

- Execute targeted outbound and inbound campaigns (email + LinkedIn)
- Run outreach campaigns aligned to defined segments and use cases
- Support webinars, events, and campaign-driven lead generation initiatives
- Drive MQL creation aligned to sales priorities and pipeline targets

3. Content Creation & Publishing

- Develop short-form B2B content including:
- LinkedIn posts
- Email campaigns
- Basic marketing collateral
- Repurpose existing content into campaign assets
- Maintain a consistent publishing cadence (2–3 posts per week)

4. HubSpot Execution & Reporting

- Build and manage:
- Contact lists
- Email campaigns
- Basic workflows
- Track campaign performance and engagement metrics
- Support reporting on:




- MQL generation
- Campaign effectiveness
- Lead-to-opportunity progression

Expected Outcomes

- Structured and segmented database supporting targeted campaigns
- Consistent execution of weekly campaigns
- Increased volume of qualified MQLs
- Improved alignment between marketing activity and sales pipeline
- Clear visibility into campaign performance

Ideal Candidate Profile

- 2–5 years of experience in B2B marketing, demand generation, or inside marketing roles
- Hands-on experience with HubSpot (lists, email campaigns, workflows)
- Strong written communication skills for B2B content (LinkedIn, email)
- Comfortable working closely with sales teams and revenue targets
- Highly execution-focused, organized, and proactive

Preferred Experience

- Exposure to cloud, SaaS, or IT services environments
- Familiarity with LinkedIn-based outreach and engagement
- Basic understanding of enterprise sales cycles and buyer journeys

Why Join Khoj

- Chance to build and scale a demand generation engine from the ground up
- Direct exposure to enterprise sales and GTM strategy
- High ownership and visibility across marketing and sales leadership
- Growth opportunity into marketing or revenue operations roles

Application Requirements

Interested candidates should include:

- Examples of LinkedIn posts, email campaigns, or content created.
- 2+ years of relevant experience.
- Description of experience with HubSpot (lists, campaigns, workflows)
- Brief note on how you approach generating MQLs in a B2B environment

Pay: Up to ₹800,000.00 per year

Application Question(s):

- what is your notice period?
- Can you start Immediately?

Experience:

- US IT Sales: 1 year (Preferred)
- HubSpot: 1 year (Preferred)
- IT Services Sales: 1 year (Preferred)

Work Location: Remote

📌 Demand Generation Specialist (India)
🏢 Khoj Information Technology
📍 India