As a Manager, GTM Vertical Marketing, you will own the plan‑to‑performance rhythm for the business—turning market signals and internal trends into explicit choices on growth, pricing, portfolio, and capacity. You will run the monthly commercial performance reviews, set KPI standards, and apply an industry‑vertical lens to guide where we invest and how we win. You will shape go‑to‑market narratives by authoring thought‑leadership pieces, marketing collateral, and customer case studies that equip Sales with executive‑ready stories and business cases. You will orchestrate cross‑functional initiatives to simplify processes, shorten decision cycles, and lift margins, while building and coaching a high‑performing team.

Grade - 15

Please note that the Job will close at 12am on Posting Close date, so please submit your application prior to the Close Date

What your main responsibilities are:

Key Responsibilities

Commercial Analytics Strategy & Governance

• Define and operate the Commercial Analytics strategy for B2B vertical marketing team as a global capability—principles, methodologies, delivery standards.

• Serve as a thought partner to Commercial leadership on how performance is defined, measured, and improved.

• Design and govern enterprise KPIs (single source of truth); run intake & prioritization for analytics demand, aligned to global priorities.

Market & Competitive Intelligence

• Supply the market/competitive intelligence backbone for strategic planning; spotlight issues needing leadership attention.

• Maintain deep knowledge of priority markets and competitors through syndicated research, primary studies, sales inputs, in‑house models, and financial analyses.

• Translate findings into executive‑ready presentations, dashboards, and briefs that inform strategy, pricing, and portfolio actions.

• Establish communication channels so intelligence is shared with the right teams at the right cadence.

Go‑to‑Market (GTM) Strategy, Thought Leadership & Content

• Own the GTM content strategy for priority industries/offers: author and commission thought‑leadership white papers, executive POVs, research‑backed reports, customer case studies, solution briefs, playbooks, and sales enablement decks mapped to the buyer journey.

• Ensure editorial quality, evidence standards, and review workflows; convert flagship pieces into derivative assets (exec briefs, webinars, videos, social) and localize by vertical to support commercial priorities.

• Structure content for decision‑quality answers (comparisons, trade‑offs, quantified outcomes) and consistent messaging from marketing to sales.

Industry Vertical Performance Measurement & Strategy

• Define and align the vertical taxonomy (e.g., E‑commerce & Retail; Healthcare & Life Sciences; Manufacturing & Auto; Technology; BFSI; Energy & Industrial) across CRM, planning, and reporting.

• Build vertical scorecards (growth, profitability, service) and unit‑economics views (yield, contribution, cost‑to‑serve, etc.).





• Integrate benchmarks and competitive signals to set targets and identify white‑space opportunities; create vertical playbooks/offers and track impact.

• Prioritize AI/ML models by vertical (propensity, churn, price optimization, ETA/OTD) and productize reusable vertical insight products.

Systems, Data & Automation

• Partner with IT to enhance analytics automation, visualization, and self‑service BI; standardize semantic layers and metric definitions.

• Integrate relevant external data / APIs; maintain vertical mapping standards to ensure reporting consistency.

Transformation & Operational Excellence

•Lead operating-model redesign and process optimization across functions/regions.

•Drive automation (RPA/low-code) and Lean/Six Sigma improvements; institute durable change-management and adoption practices.

Program, Project & Portfolio Leadership

•Run cross-functional programs across geographies with clear scope, milestones, and outcomes.

•Establish governance, KPIs/OKRs, and a performance cadence; manage vendors and SOWs where applicable.

•Promote best practices and knowledge sharing across US/Global and India teams.

Executive & Stakeholder Engagement

•Coordinate with leadership and functional heads to align on priorities; prepare briefing notes and discussion materials.

•Support communications with internal/external stakeholders; track action items to closure.

Team & Culture

• Build and lead a high-performing analytics & insights team (performance analytics, visualization, insight generation).

• Coach on structured problem solving, stakeholder management, and executive communication; foster curiosity, accountability, inclusion, and continuous improvement.

What we are looking for

Core Competencies

• Team Supervision: Minimum 3 years of people management experience. Oversee day-to-day team activities, assign responsibilities, and coach team members to deliver high-quality results in alignment with business priorities

• 8+ years in transformation, analytics, or corporate strategy; experience in multinational environments preferred.

Professional Expertise

• Strategic Analysis & Business-Model Innovation: identify opportunities and optimize models for growth.

• AI Strategy & Value: shape roadmaps and articulate measurable outcomes.

• GTM Thought-Leadership & Content Craft: ability to author/edit thought-leadership papers, marketing collaterals, and customer case studies; convert one flagship narrative into a multi-asset, multi-channel program with measurable results.

Technical Skills

• Analytics & BI: Power BI, SQL, Python, SAS, VBA.

• Cloud & Automation: familiarity with GCP/Azure ecosystems; RPA/low‑code (e.g., UiPath).

• Planning/Reporting Systems:



experience with FP&A;/ERP planning or reporting platforms.

• Productivity & Storytelling: high proficiency in Excel, Power Point, Word; executive storytelling and visualization.

• Machine Learning & AI (good to have): Hands‑on with NLP/text mining for market/competitive intelligence; experience using GenAI/LLMs for automated commentary, executive summaries, and familiarity with MLOps (versioning, deployment, monitoring for drift/bias), model governance & Responsible AI, and operationalizing models into BI dashboards, demand‑planning workflows, and APIs.

Certifications (nice to have)

• CFA, FRM, PMP, Six Sigma (or equivalent)

Fed Ex was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone.

All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances.

Our Company

Fed Ex is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day Fed Ex delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of Fed Ex team members, who are tasked with making every Fed Ex experience outstanding.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every Fed Ex decision, policy, or activity. Fed Ex takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The Fed Ex culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.

📌 Manager Marketing (India)
🏢 FedEx
📍 India