Key Responsibilities

Key Responsibilities

Brand Strategy & Positioning
Understand clients’ businesses, industries, target audiences and competitors.
Develop brand positioning, ideology, personality and differentiation.
Establish brand communication and storytelling direction.
Build brand identity and long-term marketing direction.

Campaign Conceptualisation
Develop cutting-edge marketing campaigns.
Conceptualise product launches, brand campaigns and promotions.
Develop campaign themes, storytelling angles and creative concepts.
Create content ideas that generate engagement and brand recall.

Marketing Strategy
Develop marketing strategies aligned with business objectives.
Plan activities for brand building as well as sales generation.
Identify relevant marketing channels and audience segments.
Develop launch, promotional and growth strategies.

Social Media & Content Strategy
Strong understanding of Instagram and other social platforms.
Understand algorithms, trends, content distribution and audience behaviour.
Identify emerging content formats and opportunities.
Develop content pillars, calendars, reel concepts and scripts.
Analyse content performance and improve creative direction.

Creative Direction
Decide how brands should look, feel and communicate.
Develop visual references,



moodboards and creative briefs.
Guide graphic designers, videographers and video editors.
Establish creative standards and maintain brand consistency.
Direct shoots and oversee creative production.

Team Leadership & Execution
Lead the creative team and provide transparent briefs.
Allocate creative responsibilities and coordinate execution.
Review designs, videos and campaign deliverables.
Ensure creative quality and timely execution.
Work closely with DMEs and Performance Marketers.
Take ownership from concept to final delivery.

Non-Negotiable Requirements
Excellent communication and presentation skills.
Strong creative thinking and visual understanding.
Robust understanding of modern brands and social media.
Comfortable appearing on camera when required.
Ability to independently develop brand and marketing strategies.
Ability to lead teams and execute ideas.
Previous experience working with D2C brands.

Ideal Candidate
Someone who can THINK, PLAN, DIRECT and EXECUTE. A combination of brand strategist, creative director and marketing thinker rather than a conventional social media manager.

Pay: ₹360,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Brand & Creative Strategist Noida
🏢 AP MOBILITY INDIA PRIVATE
📍 Noida