Key Responsibilities for SEO
Keyword Research
Identify relevant primary, secondary and long-tail keywords.
Analyse search volume, keyword difficulty and search intent.
On-Page SEO
Optimise website content, title tags, meta descriptions and headings.
Improve URL structure, internal linking and image alt text.
Off-Page SEO
Build quality backlinks.
Manage guest posting, link-building and brand mentions.
Technical SEO
Improve website speed and mobile responsiveness.
Identify and fix indexing, crawling and sitemap issues.
Manage robots.txt and canonical tags.
Content Optimisation
Plan SEO-friendly blogs, landing pages and website content.
Optimise existing content for better organic visibility.
Competitor Analysis
Analyse competitor keywords, backlinks and rankings.
Identify recent SEO prospects.
Local SEO
Optimise Google Business Profile.
Improve local search visibility and manage business listings.
SEO Performance Tracking
Monitor keyword rankings and organic traffic.
Track performance using Google Analytics 4 and Google Search Console.
Prepare monthly SEO reports.
Website Audit
Conduct regular SEO audits.
Identify and resolve website SEO issues.
SEO Strategy
Develop and implement strategies to improve organic traffic, rankings and website conversions.