IAMT Global is looking for an experienced and result-oriented Marketing Executive with a minimum of 2 years of experience in Digital Marketing, preferably in the EdTech or Education sector.

The candidate should have hands-on experience in running paid advertisements, generating quality leads and managing digital marketing campaigns to drive student enquiries, registrations and admissions.

Key Responsibilities
Plan and execute lead generation campaigns through Meta Ads (Facebook & Instagram) and Google Ads.
Manage paid advertising campaigns, including audience targeting, budgeting and optimization.
Generate quality leads for educational courses and student admissions.
Monitor campaign performance, CPL, lead quality and conversion rates.
Manage social media platforms and coordinate content creation, creatives and promotional activities.
Develop digital marketing strategies to improve brand visibility and student enquiries.
Coordinate with sales teams to improve lead conversion and admission numbers.




Track campaign performance and submit regular reports to management.
Conduct competitor analysis and identify recent marketing opportunities.

Requirements
Minimum 2 years of experience in Digital Marketing / Performance Marketing.
EdTech or education-sector experience is highly preferred.
Must have practical experience in running Meta Ads and Google Ads.
Proven experience in paid lead generation campaigns.
Knowledge of Google Analytics, audience targeting, retargeting and CPL optimization.
Valuable knowledge of MS Excel and Google Sheets.
Strong communication, analytical and coordination skills.
Target-oriented and capable of managing campaigns independently.

Key: Candidates with only social media management or content creation experience without hands-on paid advertising and lead generation experience will not be considered.

Pay: ₹18,000.00 - ₹22,000.00 per month

Work Location: In person

📌 Marketing Executive Thiruvananthapuram
🏢 IAMT SKILL INDIA
📍 Thiruvananthapuram