SOCIAL MEDIA SPECIALISTROLE OVERVIEW

This role is responsible for shaping the school’s digital perception among premium audiences. The focus is on storytelling, brand positioning, and content that drives both engagement and admissions inquiries.

KEY RESPONSIBILITIES
Develop and execute social media strategy across Instagram, LinkedIn, Facebook, and YouTube
Create high-quality, aspirational content aligned with premium positioning
Build narratives that resonate with parents
Collaborate with the performance team for lead generation campaigns
Plan and execute reels, video content, and storytelling formats
Manage content calendar aligned with admissions cycle

REQUIRED SKILLS
Robust storytelling and content strategy capability
Deep understanding of Instagram and YouTube ecosystems
Knowledge of premium brand communication
Data-driven approach to content performance

PREFERRED BACKGROUND




6+ years experience
Agency experience preferred
Exposure to premium/lifestyle/education brands

SUCCESS METRICS
Social-driven inquiries
Engagement quality (shares, saves, DMs)
Content performance (watch time, retention)
Brand perception

Pay: From ₹45,000.00 per month

Perks:
Adaptable schedule
Food provided
Health insurance
Provident Fund

Ability to commute/relocate:
Yelahanka, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
What is your Notice Period? Are you available to join Immediately?

Experience:
Social media marketing: 6 years (Required)

Work Location: In person

📌 Social Media Specialist Yelahanka
🏢 Vidyashilp Academy
📍 Yelahanka