Role & responsibilities
Paid Advertising & Lead Generation
Plan, launch, and manage campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
Generate qualified leads, inquiries, calls, and appointment bookings for US-based clients.
Develop and test ad creatives, copy, offers, audiences, and landing pages.
Optimize campaigns to improve lead quality and reduce cost per lead.
Audience & Geographic Targeting
Set up location-based campaigns targeting specific cities, ZIP codes, and approved service areas in the United States.
Research customer demographics, interests, search intent, and buying behavior.
Develop strategies for local businesses and home-service industries.
Tracking & Analytics
Set up and monitor conversion tracking using Google Tag Manager, GA4, Meta Pixel, and other relevant tools.
Track form submissions, phone calls, qualified leads, and conversions where technically supported.
Analyze campaign performance and recommend data-driven improvements.




Budget & Campaign Optimization
Manage advertising budgets efficiently.
Monitor CPC, CTR, CPL, conversion rates, and cost per acquisition.
Conduct A/B testing and optimize campaigns based on measurable results.
Prepare weekly performance updates and monthly reports for clients.
Client Coordination
Work with the content, design, and account management teams.
Coordinate campaign requirements and provide actionable performance insights.
Follow client brand guidelines and advertising policies.

Preferred candidate profile
Experience with US-based clients.
Experience in home services, cleaning services, real estate, healthcare, or other local service businesses.
Knowledge of landing-page optimization and CRM integration.
Experience with Google Business Profile and local SEO.
Relevant Google Ads or Meta certifications.

📌 Performance Marketing Specialist Noida
🏢 Ecosylantech Solutions
📍 Noida