Role Summary:
We are seeking an experienced Adobe Target Senior Consultant to lead personalization, A/B testing, and optimization initiatives. The ideal candidate will have strong expertise in Adobe Experience Cloud, Adobe Target implementation, audience segmentation, experimentation, and digital marketing optimization.

Key Responsibilities
Design, develop, and execute A/B tests, multivariate tests, and personalization campaigns using Adobe Target.
Gather business requirements and translate them into Target solutions.
Implement and configure Adobe Target activities using Form-Based and Visual Experience Composer (VEC).
Create audience segments and targeted experiences leveraging Adobe Experience Platform (AEP), Adobe Analytics, and Customer Journey Analytics.
Partner with business, product, analytics, and development teams to drive optimization strategies.
Analyze test results, generate insights, and provide recommendations for performance improvement.




Ensure compliance with tagging and implementation best practices using Adobe Launch/Tags.
Mentor junior consultants and provide technical guidance.

Required Skills
5+ years of experience in Adobe Target and Adobe Experience Cloud.
Solid knowledge of A/B Testing, MVT, Personalization, and Optimization.
Hands-on experience with Adobe Analytics, Adobe Launch, and AEP.
Proficiency in JavaScript, HTML, CSS, and web technologies.
Experience with audience management and customer journey orchestration.
Strong stakeholder management and client-facing consulting skills.

Preferred Qualifications
Adobe Certified Skilled/Expert Adobe Target.
Experience in Agile delivery settings.
Knowledge of eCommerce and digital marketing platforms.

Experience

5–10 years of relevant experience in Adobe Target and Digital Optimization.

Education

Bachelor’s degree in Computer Science, Information Technology, or related field.

📌 Senior Adobe Target Consultant Gurugram
🏢 First Meridian Business Services
📍 Gurugram