Role You come up with creative ideas and decide what ads get made for fashion brands, helping them scale to ₹1 Cr a month on Meta. You turn customer insight and ad data into briefs that our editor produces and the Media Buyer launches. You’re judged on how your creatives perform: hook rate, CTR, CPA and ROAS. You sit in a pod led by the Client Success Manager. You need 1–4 years of experience, solid thinking skills and creative taste. Attitude filter
Taste backed by data: You trust your eye, then let the numbers decide which idea wins.
Curiosity about customers: You dig into reviews, comments and competitor ads to find what makes people buy.
Speed and volume: You ship many tests rapid instead of polishing one idea for weeks.
Coachability: You take feedback on a brief without defending it.
Ownership: When a creative flops, you work out why and fix the next one. Bad fit if you
Care more about making beautiful ads than ads that sell
Get attached to your ideas and struggle to kill them
Avoid looking at ad performance numbers
Need detailed direction before you can start a brief




Would rather perfect one creative than test ten Responsibilities
Research each brand’s customers, reviews and competitors (including the Meta Ad Library) to find recent angles and hooks
Write clear briefs and scripts for statics, UGC and video ads
Agree briefs with the Client Success Manager and hand them to the editor with a deadline
Check every creative before launch so nothing goes live with a typo or a weak hook
Review creative performance with the Media Buyer and decide what to iterate, scale or kill
Keep a running log of winning hooks, angles and formats for each brand
Hit your weekly target for creatives briefed and launched
Get scored on your numbers every Saturday and act on the feedback What you get
Pay: ₹15,000–30,000 a month, based on your interview
Hours: 10 AM–6 PM, 6 days a week
Location:
Gurugram, hybrid  Share 2–3 ads, briefs or scripts you’ve written. Your ad work matters more than your degree.

📌 Content Strategist Gurugram
🏢 Arlox.io
📍 Gurugram